Senior Manager, Product Marketing

Job Description

Why this job matters

It’s an exciting and pivotal time at BT, as we reintroduce the iconic brand back into consumer. This is a big opportunity for business to optimise our product marketing and show customers how we are more than a broadband provider but a leading tech brand that is an innovator and reinventing technology for the tomorrow world.

The Senior Manager, Product Marketing role shapes and executes product marketing strategy for priority propositions. It translates market and customer insight into differentiated positioning and leads cross-functional go-to-market plans that drive revenue, margin and adoption. By influencing senior stakeholders and aligning teams without formal authority, it ensures launches land effectively, informs the product roadmap and delivers measurable business outcomes.

You will be responsible for producing product marketing and hero stories that take our products and translate them into solutions and capability that customers can aspire towards and transform the perceptions of BT. From our workplace solutions (connectivity, slicing and more) through to workforce (mobile, ioT, collaboration and voice) through to Value added services and security sovereignty, we have a right portfolio and strong stories to tell.

If you want to work on an iconic British brand that is driving the future of work and connectivity, this is the place to do it. Your work will make a difference in supporting our growth and shaping the UK’s perspective of the BT brand.

What you’ll be doing

• Creating hero stories and purple thread across our portfolio to create compelling and inspirational stories, and getting these into the hands of our customers through effective marketing
• Owning the product marketing strategy for BT Business priority propositions, defining ICP/segmentation, value positioning, messaging and any naming
• Work with props to ensure sellers and partners can be successful by delivering relevant marketing campaigns, case studies, briefings, playbooks etc that improve conversion and win‑rate.
• Accountable for driving campaigns and leads, tracking adoption and retention by activating campaigns and customer success journeys and tracking activation, usage and expansion KPIs.
• Work with props to understand market and competitive intelligence to inform customer narrative linking customer pain points to product solutions
• Create and maintain compliance for claims and differentiation.
• Understand and support commercial performance
• Accountable for aligning and influencing senior stakeholders to resolve trade‑offs and ensure execution reflects BT’s strategic and commercial priorities
• Safeguard governance and budgets by ensuring brand, legal, regulatory and security compliance while managing GTM programme spend and business cases.

The skills and experience you'll have under your belt

• Proven track record in product marketing within B2B technology or telecoms, delivering successful launches and measurable growth outcomes.
• Demonstrated success in B2B product marketing, creating tools and content that improve conversion, win-rate and average selling price.
• Experience leading complex product narrative, managing multiple stakeholders and resolving trade-offs under tight deadlines.
• Ability to define segmentation, positioning and messaging strategies that differentiate BT Business propositions.
• Skilled at influencing senior stakeholders and supporting go-to-market plans across Product, Commercial and Props, Sales/ Channels, Finance, Legal and Brand/Comms.
• Strong capability to interpret market trends, competitive intelligence and performance data to optimise propositions and campaigns.
• Exceptional written and verbal skills to craft compelling narratives, enablement content and presentations for diverse audiences.
• Background in market and competitive analysis, translating insights into actionable strategies that influence product roadmaps and investment decisions.

Benefits

• Annual on target bonus 15% (based on both personal and company performance)
• Private healthcare for you and your family
• £5500 car or cash allowance
• BT Pension scheme; minimum 5% employee contribution, BT contribution 10%
• 25 days annual leave + 8 bank holidays with the option to buy up to one week's work of your contracted hours. This will also increase with service.
• 2 weeks carer’s leave
• From January 2025, all parents welcoming a new child will be eligible for our new Family Leave policy. You will receive 18 weeks at full pay, eight weeks at half pay and 26 weeks at the statutory rate. It is for all parents, no matter how your family is made.
• Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more.
• Life Assurance (4 x life cover pay)
• Exclusive colleague discounts on our latest and greatest BT broadband packages
• 50% off EE mobile pay monthly or SIM only plans and 50% discount for friends and family on EE SIM only plans.
• My Discounts gives colleagues access to unbeatable savings on everyday purchases at hundreds of retailers.
• Discounted EE TV including TNT Sport and the NOW Entertainment membership.
• Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
• Volunteering days so you can give back to your local community.
• Brand new electric vehicle salary sacrifice arrangement, known as ‘My EV.’
• 24/7 private virtual GP appointments for UK colleagues

Our leadership standards

Looking in:
Leading inclusively and Safely
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.

Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.

Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.

About us

BT Group was the world’s first telco and our heritage in the sector is unrivalled. As home to several of the UK’s most recognised and cherished brands – BT, EE, Openreach and Plusnet, we have always played a critical role in creating the future, and we have reached an inflection point in the transformation of our business.

Over the next two years, we will complete the UK’s largest and most successful digital infrastructure project – connecting more than 25 million premises to full fibre broadband. Together with our heavy investment in 5G, we play a central role in revolutionising how people connect with each other.

While we are through the most capital-intensive phase of our fibre investment, meaning we can reward our shareholders for their commitment and patience, we are absolutely focused on how we organise ourselves in the best way to serve our customers in the years to come. This includes radical simplification of systems, structures, and processes on a huge scale. Together with our application of AI and technology, we are on a path to creating the UK’s best telco, reimagining the customer experience and relationship with one of this country’s biggest infrastructure companies.

Change on the scale we will all experience in the coming years is unprecedented. BT Group is committed to being the driving force behind improving connectivity for millions and there has never been a more exciting time to join a company and leadership team with the skills, experience, creativity, and passion to take this company into a new era.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.