Vodafone • İstanbul, Istanbul, Türkiye

Product Marketing & Marketing Development Senior Manager

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8.8

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Job Description

Join Us

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

What you’ll do

We are seeking a Marketing Senior Manager with the will and ambition to work in high performing Vodafone Business Team responsible for being the trusted digital advisor of businesses from all sizes by providing the best digital experience and future technologies. As the Marketing Senior Manager, you'll be responsible for two functions of the VBU marketing: Product Marketing Team and Marketing Development Team.

Lead the product marketing team & work closely with product teams in an agile structure: Create product-based go-to market strategies and product assets, conduct market research, analyze competitors, gather insights, and create the right marketing strategies and mixes
• Increase ARPU and life time value of customers by identifying their needs and briefing product teams for new products and solutions
• Develop product bundles to sell multiple key products at the time of acquisition
• Prepare product marketing roadmaps and implementation plans
• Track market share, sales performance, competitive positions in the ecosystem
• Manage Vodafone Business brand & communication budget
• Deliver excellent communications (events, ATL and BTL acitvities) that effectively cut through to decision makers
• Build trustmark via developing partnerships and co-marketing activities with strong companies
• Leverage international opco learnings/programs/offerings and introduce relevant ones to Turkish market

Lead the marketing development team: Responsible for setting and applying Vodafone Business marketing strategies, developing & performing action plans to increase penetration of Vodafone Business solutions in targeted sectors and focus areas
• Analyse and identify potential growth areas via data analysis, market research and customer insight analysis
• Develop partnerships with leading industry organizations in Turkey in order to reach new/target customer base and create impact with Vodafone Business solutions
• Increase Vodafone Busineess brand awareness and consideration among C-levels through PR, events, newsletters etc.
• Conduct content marketing and communication materials creation for digital demand generation and sales nurturing; prepare inspiring whitepapers, videos and marketing assets
• Track lead performance through event and marketing activities, and responsible from the realization of business case in projects
• Establish team spirit among team members and motivate the team for strong performance.

Who you are

We like to keep them flexible:

• Vflexy: Flexible Benefits Program
• Hybrid working kit
• Ergonomic kit allowance
• Digital meal voucher
• Flexible transportation allowance.
• Employee assistance hotline & counselling
• Comprehensive and flexible private health insurance
• Discounted price deals for wide range of products & services

Plus, plenty more to enjoy!If you want to know more about us and what we do, then visit our website: www.vodafone.com.tr

https://www.vodafone.com.tr/insan-kaynaklari

Instagram: https://www.instagram.com/vodafonekariyer/

Youtube: https://www.youtube.com/user/VFTurkiye

Data Privacy
By applying for this job, you accept the Vodafone Privacy Policy. Please visit Privacy Policy web page at https://careers.vodafone.com/privacy-policy/turkey/ for further details.

Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

What's in it for you

Who we are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.

Together we can.