Location: Birmingham, Bristol, London or Manchester
Closing Date: 18th November 2026
About the role
Help turn sales strategy into practical, lasting change at BT. As Sales Optimisation Manager in our small and medium business (SMB) organisation, you’ll connect wider business transformation with improvements in how our contact-centre and desk-based sales teams work across new business, retention and digital sales. In a fast-moving environment, you’ll turn frontline insight and business priorities into clear plans that improve sales performance and customer experience.
Reporting to the Sales Director, you’ll prioritise, coordinate and embed change at pace, balancing immediate opportunities with longer-term transformation rather than managing day-to-day sales performance. You’ll bring sales leaders and teams across the business together to improve processes, tools and ways of working, tracking lasting benefits in conversion, productivity, customer experience and cost to serve. This is a new role—an opportunity to shape your approach and combine strategic thinking with hands-on delivery.
What you’ll be doing
• Turn business strategy into a prioritised change plan, responding quickly to emerging business and frontline needs and making timely, informed decisions and clear recommendations on where to focus effort for greatest impact.
• Use data and frontline insight to uncover opportunities to simplify processes, make better use of technology and improve customer experience.
• Bring sales leaders and cross-functional teams together to design, trial and coordinate improvements, building agreement quickly, maintaining momentum and agreeing success measures before wider rollout.
• Embed lasting change by planning delivery, helping sales leaders introduce new ways of working and sharing successful approaches across teams and locations.
• Track and sustain gains in conversion, productivity, customer experience and cost to serve, adapting improvements while maintaining sales quality and meeting BT governance, customer, data, privacy and regulatory requirements.
Essential Skills / Experience
• Experience managing projects that deliver change or transformation at pace, with the organisational skills to prioritise activity, coordinate delivery and maintain focus on commercial outcomes.
• Communication and stakeholder management skills at all levels, including explaining change clearly, facilitating discussions and resolving conflict to build agreement around business priorities.
• A sales background and commercial awareness, with an understanding of how sales teams work and how changes can improve performance while protecting customer experience.
Desirable Skills / Experience
• Experience in telecommunications.
• Experience in the SMB market, ideally across multiple sales channels
Our Package
Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life. You can design the package to suit you and your lifestyle. Your core benefits include:
• 10% on target annual bonus
• Access to an online private GP 24/7 for you and your immediate family
• Market-leading paid carers leave with up to 2 weeks off
• Equalised maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
• Discounted EE and BT products, including mobile and broadband
• Market leading Pension scheme – 5% from you and 10% from us
• Holiday purchase scheme
You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.
Why Sales and Commercial
In Sales and Commercial, we’re building one of the biggest and best sales teams in the country. We’ve got big ambitions to develop a team that has the right ability and will to win. Central to our ambitions are;
• Using our unparalleled expertise to bring first class solutions to market and offer a compelling value proposition to our customers that’s unmatched by our competitors
• Developing a highly skilled, highly efficient sales powerhouse through competitive pricing, an optimised channel model and best in class tools
• Relentless pursuit of a high-performance culture founded on clear career progression and the drive and determination to become the UK’s best sales force
Why Business
Join us at a pivotal moment for BT Business. We are executing a multi-year transformation to restore growth, modernise at scale and unlock new markets beyond connectivity. Our ambition is clear – return to sustainable revenue and EBITDA growth, strengthen our market position, and deliver meaningful shareholder value through disciplined execution and bold reinvention.
We are fundamentally reshaping the business – simplifying our portfolio, digitising our customer experience and building market-leading capability across cyber, AI and managed services, all powered by the UK’s leading fixed and mobile networks. This is a shift from a legacy connectivity provider to a modern, solutions-led, AI-first business that can truly differentiate in a competitive and fast-moving market.
With execution momentum building and a clear path to growth, the opportunity now is to scale what works, accelerate performance and fully realise our potential. This is about delivering against ambitious financial outcomes while transforming how we operate – creating a business that is simpler, faster, more innovative and easier to do business with.
If you want to be part of the team shaping the turnaround of a multi-billion-pound business – and building a stronger, more competitive BT for the future – this is your moment.
