CRO Specialist

Job Description

Location London, Manchester, Birmingham, Bristol

Working 3 days in office, 2 days wherever to suit you

Why this job matters

Companies who engage in testing and personalisation can see significant reduction in acquisition costs & increase in global revenue. This role is critical in delivering data driven testing of digital journeys to deliver personalized experiences for customers to increase engagement, sales and revenue. In this role, you will be looking at the customer journey, identifying areas for improvement and helping design, build & execute testing within Adobe Target UI. You’ll have the chance to really make an impact.

What you’ll be doing

• Help squad develop and prioritise ideas for testing
• Build & activate tests within Adobe Target UI
• For more complex tests, liaise with developer to ensure test build reflects technical spec brief
• Identify and test journey pain points to improve conversion rate and consumer engagement
• Use analytics platforms and other tools to monitor and analyze the outcomes from the tests
• Ensure that all CRO governance guidelines are being followed

Skills and Experience

• Enthusiasm for digital testing and experience of using optimisation tools ie Adobe Target, Optimizely etc
• Experience of analytics platforms ie adobe analytics or google analytics
• Understand the importance of statistical significance when analyzing experiment results
• Strong organizational skills and experience of balancing multiple projects at once
• Self-motivated and driven with a willingness to learn and constantly expand knowledge and skills

Our leadership standards

Looking in:
Leading inclusively and Safely
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.

Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.

Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.

With over 175 years of heritage, BT is now the flagship business brand of BT Group. We’ve brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers internationally.

We’re a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses.

We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.

As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.