Product Design Specialist

Job Description

Recruiter: Viktoria Pálfi-Vincze

Hiring Manager: Cecilia Földes

Career Grade: D

Join BT International’s Strategy & Product team and bring your unique strengths. Even if you don’t meet every requirement, we value potential and encourage you to apply.

About BT

BT Group is the UK’s leading communications group and the holding company behind some of the country’s most recognised brands – including BT, EE, Openreach and Plusnet. Our purpose is as simple as it is ambitious: we connect for good. Our customers include consumers, small, medium and large businesses, public sector organisations and other communications providers.

BT Group’s role is about setting direction, unlocking value and creating the conditions for our brands and businesses to thrive.

Having come through the most capital-intensive phase of our fibre investment, our focus now is on what comes next – simplifying how we operate, using technology and AI to work smarter, and organising ourselves to serve customers better and grow sustainably. Group teams shape strategy, policy, brand, capital allocation and transformation, helping the whole organisation perform at its best.

We have a singular culture that unites all our people: we are customer-first challengers, who are committed, clear and connected. These behaviours unite us as one team to deliver for our colleagues, our customers, our stakeholders and the country. Joining BT Group means working at the heart of a business that matters to the UK, with the opportunity to shape decisions, influence outcomes and help set the future course of one of the country’s most important companies.

About the role

Specific business area:

Product – Global Fabric

Impact of the role:

The Design Specialist (Content, Product & Service) independently undertakes and executes advanced, iterative and user-centred design activities across content, product, and service domains. The role ensures that BT’s products, features, and end-to-end services are of the highest level of craft and execution, are easy to use, and deliver cohesive experiences that create value for customers while driving commercial impact.

Link to strategy:

Designing the end-to-end experience (content, product and services) for the Global Fabric web app, supporting BT International’s strategic ambition of building a platform business, underpinned by a next-generation global network and world-class managed services.

What you will be doing (Role Accountabilities)

• Delivers initiatives to improve the user experience across content, product, and services from conception to launch in collaboration with product managers, engineers, researchers, and designers
• Contributes to strategic decisions around the future direction of BT’s products and overall design strategy
• Drives the design of end-to-end user flows, journeys, and service experiences within BT’s design systems and standards
• Crafts new or complex digital-first experiences that achieve commercial goals such as increased digital channel share and drive measurable business impact
• Defines and develops information architecture, content structures, service blueprints, and design artefacts to support scalable and consistent experiences
• Leads design approaches, activities, and deliverables at product or service level
• Utilizes research insights, data, and design methodologies to uncover customer needs, pain points, and opportunities
• Maps and optimizes end-to-end customer journeys to ensure seamless and effective user experiences
• Builds strong internal relationships and contributes to a culture of design excellence and user-centered ways of working
• Advocates for customer needs, ensuring solutions address real user problems and deliver meaningful outcomes
• Continuously improves design processes to ensure consistency, quality, and effective collaboration across squads and teams
• Champions and shares knowledge on emerging trends, customer experience developments, and best practices
• Facilitates workshops, stakeholder sessions, and creative collaboration activities where needed
• Ensures all outputs align with BT Group brand guidelines, accessibility standards (AA), and legal requirements
• Mentors and supports other designers (content, product, and service), contributing to capability growth and acting as a technical expert

What you’ll need to succeed (Skills & Experience)

• User Centred Design
• Product Design
• Service Design
• Content Design
• User Experience Design (UX)
• User Interface Design (UI)
• Interaction Design
• Information Architecture & Content Hierarchy
• User Journey Mapping & Service Blueprinting
• User Centred Research
• Design Strategy & Product Strategy
• Prototyping
• Visual Design
• Accessibility Management
• Data Analysis (Qualitative & Quantitative)
• Behavioural Analysis
• Content Management Systems (CMS)
• SEO and Content Quality Management
• Workshop Facilitation / Coordination
• Requirements Management
• Design Pattern Recognition
• Agile Methodologies
• Customer Advocacy

We believe in open conversations. If selected, salary details will be shared with you ahead of your interview, so you have clarity from the start.

About the role

The Product Design Specialist independently undertakes and executes advanced, iterative and user centred product design activities, ensuring that BT's products and features are of the highest level of craft and execution, easy to use, and deliver experiences that create value for customers.

What you’ll be doing

1. Delivers initiatives to improve the user experience of a product from conception to launch in partnership with product managers, engineers, researchers and content designers
2. Contributes to strategic decisions around the future direction of BT's products and product design strategy
3. Drives the design of end-to-end user flows and experiences within BT's design systems and/or standards
4. Crafts new or complex digital-first experiences that achieve commercial goals such as increased digital channel share and have clear commercial impact
5. Builds meaningful internal relationships, contributes to a culture of design excellence and promotes a user-centred way of working
6. Advocates for customer needs, overseeing that designers and squads are designing solutions that solve real customer needs
7. Implements continuous improvement opportunities to improve the design team processes, ensuring a consistent and coherent process to manage design quality and collaboration across squads
8. Champions, continuously develops and shares with team knowledge on emerging trends and changes in customer experience such as customer problems and ensures that the squads are sharing ideas and insights
9. Mentors other product designers, helping to improve the team's craft and meet ambitions as well as act as a technical resource

Essential Skills / Experience

Desirable Skills / Experience

Our Package

At BT International, our purpose is to keep the world connected. As part of BT, we build on almost 180 years of innovation and expertise to deliver secure connectivity and digital services to some of the world’s leading multinational businesses and organisations. Our customers trust us to safeguard their data, drive their digital transformation and keep their businesses running. With colleagues on the ground across the world and supporting customers wherever they need to operate, BT International offers a truly global experience. Whether it’s about providing cloud connectivity, helping organisations collaborate, or enabling innovation in cybersecurity and digital services, you’ll be part of a team that shapes how businesses succeed in a world that is being transformed by AI. If you have the drive and ambition to make an impact on a global stage, BT International is where it happens.