Demand Generation Manager
Digital Manager
Dublin, IE
#1 MOST LOVED - ENTERPRISE COMPANIES#1 MOST LOVED - ENTERPRISE COMPANIESData Science Manager, Networks Data & AI
Multiple Locations (UK)
#2 BEST WORKPLACE CULTURECommercial Product Owner - Mobile
Dublin, IE
#1 MOST LOVED - ENTERPRISE COMPANIESJob Description
Location: London
Hybrid working - 3 days in the office, 2 days remote
About the role
It’s an exciting and pivotal year for BT as we build on our brand relaunch back into the market, and you will play a key role in planning our Demand Generation strategy for BT across our Consumer and Business to drive tangible year-on-year growth.
You will build the new BT Consumer team from the ground up, you operate across two business functions, two different operating models and two distinct sets of key stakeholders. You will be accountable for two separate media budgets for Consumer and Business, totally approx. £22m in total.
Working with some of the UK’s most talented and awarded agencies, you will be responsible for delivering best-in-class, performance-led creative across both traditional and digital channels, including dynamic and personalised executions. Your focus will be on driving commercial impact across our consumer propositions including Broadband and TV and across our business propositions including Mobile, Broadband, Security and AI.
You will lead and coach a team who will be responsible for managing and executing multiple campaigns simultaneously, end-to-end, coordinating a wide range of internal and external stakeholders that differ across each Business Unit. This includes major launches, seasonal moments, sales-driving campaigns and always-on performance activity. You will continually look to push boundaries, ensuring our creative and propositions keep us ahead in an increasingly competitive and fast-moving market.
Working closely with insight, media and trading teams, you will ensure campaigns are optimised to deliver the strongest possible ROI for our Consumer and Business budgets. You’ll collaborate with leading agencies and media partners to maximise our reach and relevance in customers’ everyday digital lives, while consistently driving both commercial performance and brand metrics.
If you want to be part of a dynamic, high-performing Enterprise level business, this is the place to do it. Your work will directly support our growth ambitions - helping us win in the market, outsmarting our competition, bringing new AI and Security propositions to market to gain first mover advantage in new markets and drive innovation in how we go to market, and stay ahead of the competition.
