Demand Gen Effectiveness Manager

Job Description

Job Req ID: 54975

Posting Date: 9th February 2026

Function: Brand & Marketing

Location: London, Birmingham, Manchester, Bristol

Salary: Competitive with great benefits

Why this job matters

The Demand Gen Effectiveness Manager is central to driving pipeline and business growth by ensuring demand generation activities are strategically planned, executed, and optimised. This role oversees campaign effectiveness, manages key agency and partner relationships, and uses data-driven insights to maximise conversion and ROI. By collaborating across performance and acquisition channels, the manager helps scale growth, supports testing and innovation, and ensures marketing investments deliver measurable results. This position is essential for connecting strategy to execution, enabling the team to achieve ambitious growth targets and deliver value for BT Business.

What you’ll be doing

• Plan and execute demand generation campaigns to drive pipeline and business growth.
• Oversee campaign effectiveness, using data and analytics to optimise performance and ROI.
• Manage relationships with agencies and partners, ensuring alignment with strategic goals.
• Collaborate across performance and acquisition channels to maximise conversion and funnel outcomes.
• Track, analyse, and report on key metrics, recommending improvements for future campaigns.
• Support testing and innovation in demand generation, adopting new approaches and technologies.
• Ensure marketing investments are prioritised and allocated for maximum impact.
• Contribute to a high-performing, collaborative team culture, sharing best practice and supporting colleagues.

Skills required for the job

• Strategic thinking and planning across multi-channel demand generation and performance marketing.
• Strong analytical skills for interpreting campaign data, performance metrics, and ROI.
• Excellent stakeholder management and communication abilities, collaborating across teams and with external partners.
• Project management skills to oversee campaign execution and optimisation.
• Ability to manage agency and partner relationships, including contract negotiation and performance accountability.
• Commercial awareness, understanding how demand generation drives business outcomes.
• Adaptability and a proactive approach to testing, innovation, and continuous improvement.
• Problem-solving skills to identify opportunities and address challenges in demand generation activities.

Experience you would be expected to have

• Proven experience planning and executing multi-channel demand generation campaigns.
• Demonstrated success in managing agency and partner relationships to drive performance.
• Hands-on involvement in analysing campaign data and optimising for ROI and conversion.
• Experience collaborating across performance, acquisition, and marketing teams to deliver results.
• Background in investment planning and budget management for marketing activities.
• Track record of supporting testing, innovation, and adoption of new marketing technologies.
• Exposure to navigating complex marketing ecosystems and delivering transformation initiatives.
• Experience reporting on campaign effectiveness and making recommendations for improvement.

Our leadership standards

• Leading inclusively: I inspire and build trust through self-awareness, honesty and integrity
• Owning outcomes: I take the right decisions that benefit the broader organisation
• Delivering for the customer: I execute brilliantly on clear priorities that add value to our customers and the wider business
• Commercially savvy: I demonstrate strong commercial focus, bringing an external perspective to decision-making
• Growth mindset: I experiment and identify opportunities for growth for both myself and the organisation
• Building for the future: I build diverse future-ready teams where all individuals can be their best

With over 175 years of heritage, BT is now the flagship business brand of BT Group. We’ve brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers internationally.

We’re a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses.

We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.

As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.