Content Design Specialist

Job Req ID: 60986

Posting Date : 06/08/2026

Location: London, Birmingham, Bristol and Manchester

Salary: Competitive

About the role

The Content Design Specialist independently undertakes and executes advanced, iterative & user centred content design activities, strategy and structure, ensuring that our products and features are of the highest level of craft and execution, are easy to use, and deliver experiences that create value for customers.

The role sits within the Customer Experience team in our Business operation, with the work covering our digital touchpoints across BT Business, EE Business and BT Wholesale.

What you’ll be doing

1. Delivers initiatives to improve the user experience of content from conception to launch in partnership with product managers, engineers, researchers and product designers

2. Contributes to strategic decisions around the future direction of BT’s products and content design strategy

3. Drives the design of end-to-end user flows and experiences within BT’s design systems and/or standards

4. Crafts new or complex digital-first experiences that achieve commercial goals such as increased digital channel share and have clear commercial impact

5. Determines information architecture and content structure at the account level (sitemaps, content models, content templates, pattern libraries)

6. Leads content design approaches, activities, and deliverables at the product level

7. Builds meaningful relationships, and contributes to a culture of design excellence and promotes a user-centred way of working

8. Advocates for customer needs, ensuring that designers and squads are designing solutions that solve real customer needs

9. Ensures customer purchase journeys mapping is accurate in order to identify pain points and user needs

10. Mentors other content designers, helping to improve the team’s craft and meet ambitions as well as act as a technical resource

11. Ensures all content is aligned with the BT Group brand tone of voice, meets AA accessibility standards and is legally compliant

Essential Skills / Experience

The ideal candidate will have the following skills and experiences:

Content Design

Product Design

Content Hierarchy

User Research

Information Architecture

Accessibility & Inclusive Design

Content Management Systems (CMS)

Search Engine Optimisation (SEO) / Generative Engine Optimisation (GEO)

Content Operations

Data Analysis

Design Strategy

Growth Mindset

Decision Making

Inclusive Leadership

Workshop Coordination

Artificial Intelligence

Our Package

10% on target annual bonus
Access to an online private GP 24/7 for you and your immediate family
Market-leading paid carers leave with up to 2 weeks off
Equalised maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
Discounted EE and BT products, including mobile and broadband
Market leading Pension scheme – 5% from you and 10% from us
Holiday purchase scheme
You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.

With over 180 years of heritage, BT Business has brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers in the UK

We’re a leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses.

We are Customer-First Challengers, who are Committed, Clear and Connected. We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.

As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.