Customer Marketing Advisor

Job Description

About Boomi and What Makes Us Special

Are you ready to work at a fast-growing company where you can make a difference? Boomi aims to make the world a better place by connecting everyone to everything, anywhere. Our award-winning, intelligent integration and automation platform helps organizations power the future of business. At Boomi, you’ll work with world-class people and industry-leading technology. We hire trailblazers with an entrepreneurial spirit who can solve challenging problems, make a real impact, and want to be part of building something big. If this sounds like a good fit for you, check out boomi.com or visit our Boomi Careers page to learn more.

As a Customer Marketing Advisor, you will play a pivotal role in developing and executing strategic marketing programs aimed at enhancing customer engagement, driving adoption, and generating cross/up-selling opportunities within our installed base of customers. Leveraging your extensive experience in marketing, you will design data-driven targeted campaigns, create compelling content, and collaborate with cross-functional teams to align customer programs with overall company strategies. Your role will be critical in accelerating funnel performance, optimizing lead flow, and ensuring effective communication across the organization.

What You’ll Do

• Design and optimize scalable adoption workflows and lifecycle programs that drive sustained product usage and customer value.

• Use product and engagement data to identify post-onboarding friction and implement targeted adoption initiatives.

• Build and maintain adoption playbooks, engagement frameworks, and automation rules across in-product and out-of-product experiences.

• Configure and manage adoption tracking and engagement systems using tools such as Marketo, Salesforce, Pendo, and Gainsight.

• Partner with Customer Success, Product, Sales, and Marketing teams to align adoption programs with customer needs, business goals, and expansion readiness.

• Continuously test, measure, and refine adoption touchpoints, content delivery, and engagement cadence based on performance data.

The Experience You Bring

• 4-6+ years of experience in Customer Marketing, lifecycle marketing, or post-sale growth programs in a B2B SaaS environment.

• Hands-on experience building and executing campaigns in Marketo and Salesforce.

• Strong understanding of post-sale customer journeys, including onboarding, adoption, and expansion.

• Proven ability to design, build, and own scalable customer programs and operational workflows.

• Experience using engagement and usage data to guide program strategy and optimization.

• Ability to coordinate cross-functional initiatives across Customer Success, Sales, Product, and Marketing.

• Strong analytical mindset with the ability to translate insights into practical operational improvements.

Bonus points if you have:

• Bachelor's Degree in Marketing, Business, or related field.

This is a hybrid role based in our Vancouver office, with in-office days Tuesday, Wednesday and Thursday.

Aren’t sure if you’re a match? We know that impostor syndrome and the confidence gap can prevent us from meeting spectacular candidates — so don’t hesitate to apply; you could be the perfect fit!

Boomi is committed to fair and equitable compensation practices. Base compensation for this position in our Vancouver hub ranges from $100,961 - $126,188 CAD annually + applicable bonus. Final compensation will be determined by various factors including the candidate’s knowledge, skills, experience, and geographic location. Click here for an overview of our benefits at Boomi!

Be Bold. Be You. Be Boomi. We take pride in our culture and core values and are committed to being a place where everyone can be their true, authentic self. Our team members are our most valuable resources, and we look for and encourage diversity in backgrounds, thoughts, life experiences, knowledge, and capabilities.

All employment decisions are based on business needs, job requirements, and individual qualifications.

Boomi strives to create an inclusive and accessible environment for candidates and employees. If you need accommodation during the application or interview process, please submit a request to talent@boomi.com. This inbox is strictly for accommodations, please do not send resumes or general inquiries.