Senior Customer Marketing Manager - AMER

Job Description

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Camunda is the leader in enterprise agentic automation, orchestrating complex business processes, including high-value knowledge work, across agents, people, and systems. By creating production-ready, enterprise-grade agents with built-in governance, Camunda uniquely delivers trusted AI agents for business-critical processes. Over 700 leading innovators like Atlassian, ING, and Vodafone, rely on Camunda to slash time-to-value from months to days, boost operational efficiency, and elevate customer experiences. Camunda was named a Visionary in the inaugural 2025 Gartner® Magic Quadrant™ for Business Orchestration and Automation Technologies (BOAT).

As a fully remote, global company, we’re rewriting the rules of modern business. Named GP Bullhound’s 2024 Top 100 Next Unicorn list, certified as a Great Place to Work, and recognized by Flexa for true flexibility, we’re growing fast and looking for top talent to join our team. If you’re excited to do meaningful work and make real impact, keep reading, this role could be the one you’ve been waiting for.

About the Role:

The Senior Customer Marketing Manager develops and executes programs that strengthen customer engagement, loyalty, and advocacy for Camunda. This role focuses on elevating customer voices, building compelling stories, and creating customer-centric campaigns that influence adoption, retention, and expansion. They partner closely with Customer Success, Solution Marketing and Sales to identify advocates, surface impactful stories, and amplify customer value across peer review sites, campaigns, and content channels.

The ideal candidate has a customer-centric mindset, strong storytelling skills, and the ability to balance creativity with analytical thinking to drive measurable impact across the customer lifecycle.

What you'll be doing:

Strategy & Planning

• Develop and execute customer marketing strategies that support retention, advocacy, and upsell/cross-sell opportunities.

• Identify target customer segments, lifecycle stages, and storytelling opportunities that best highlight customer value and outcomes.

Advocacy Programs

• Design and manage customer advocacy initiatives including testimonials, case studies, reviews, reference calls, G2/Capterra/peer review programs, and customer nomination workflows.

• Work closely with Customer Success Managers to identify, recruit, and onboard advocates across industries and personas.

• Prioritize “the right story” and velocity—ensuring content is authentic and aligned to customer voice rather than overly branded.

Content & Campaigns

• Collaborate with Solution Marketing and Campaign teams to create customer-focused content such as case studies, blogs, videos, webinars, and email campaigns.

• Tailor customer stories to specific lifecycle moments (adoption, maturity, renewal, expansion) and persona needs.

• Ensure advocacy content integrates seamlessly into broader GTM motions and field enablement.

Peer Review & Reputation Management

• Manage G2 and other review site programs, including outreach, incentivization within guidelines, monitoring feedback, and reporting trends.

• Use review data to surface insights about customer sentiment, product satisfaction, and competitive dynamics.

Customer Insights

• Conduct customer research through surveys, interviews, and feedback loops; act as the “voice of the customer” to influence product, messaging, and roadmap discussions.

• Analyze customer behavior, usage patterns, and sentiment to identify opportunities for deepening engagement.

Community Engagement

• Support community-driven storytelling, collaboration, and participation in events or forums, ensuring balanced involvement that aligns with customer and advocacy goals.

Cross-Functional Collaboration

• Work with Customer Success, Sales, Solution Marketing, and Product teams to ensure messaging alignment and leverage customer stories effectively across channels.

• Partner with Revenue Operations and Data teams to measure advocacy program impact and refine strategies.

Event Support

• Coordinate customer participation in events, roundtables, webinars, user groups, and conferences.

• Manage logistics and ensure advocates are prepared with messaging and a strong narrative.

What you bring:

• Experience: 5-7 years in customer marketing, customer advocacy, B2B marketing, or a related role.

• Education: Bachelor’s degree in Marketing, Communications, Business, or equivalent experience.

• Technical Skills: Familiarity with CRM and marketing automation platforms (Salesforce, Marketo, HubSpot), review site tools, and basic analytics/reporting tools.

• Storytelling Skills: Strong written and verbal communication skills with ability to translate customer outcomes into compelling content.

• Soft Skills: Excellent project management, collaboration, creativity, and attention to detail. Ability to manage multiple projects and stakeholders simultaneously.

• Strategic Thinking: Comfortable analyzing customer insights and translating them into actionable programs.

• Customer-Centric Mindset: Passion for amplifying customer voices and building authentic, high-impact stories.

• Ability and/or willingness to use our product.

This role is an existing vacancy/an upcoming vacancy

#LI-SE1 #LI-DNI

What We Have to Offer:

Compensation

We offer competitive, fair, and transparent compensation. Salary ranges are location-based, with Standard and Major markets (global tech hubs) reflecting local competition.

The Annual Total Target Cash (base salary + 100% variable target, where applicable) shown below spans from the minimum in a Standard market to the maximum in a Major market. Final offers depend on skills, experience, and location, and we typically hire in the first half of the range to allow room for growth:

• United States: $131,300 to $211,600

• United Kingdom: £82,400 to £135,600

• Singapore: S$163,000 to S$244,500

If you’re based elsewhere, you’ll be hired via Remote.com (our global employer partner), and your Talent Acquisition Partner will provide a personalized Total Rewards Calculator after your first interview.

Equity: We also offer equity (where applicable) through our Virtual Stock Option Plan (VSOP).

Benefits & Perks

We invest in your wellbeing, growth, and ability to connect, along with perks that support you no matter where you’re based. Our benefits are globally designed and locally delivered where applicable.

• Remote & Flexible: Work from anywhere with the setup that suits you, home office budget, co-working space support, and flexible time off to recharge when you need it.

• In Person Connection: We invest in meaningful face time through our Annual Kickoff (Vienna in 2025, Madrid in 2026!), team offsites, and Camundi Connection Budgets, including contributing to meetups while travelling,, and local gatherings with fellow Camundi.

• Health & Wellbeing: Access locally tailored healthcare, Modern Health for global mental wellbeing, and our Live Well Lifestyle Spending Account (LSA), a flexible, global benefit that puts you in control of your whole life, not just work, from: staying active, to caring for family, exploring personal passions, meaningful experiences, and investing in your financial wellbeing. The Live Well program launches in 2026 and scales to €1,000 annually from 2027.

• Financial Security: Retirement and pension plans (often with company contributions), plus life and disability insurance where relevant.

• Professional Growth: Up to $/€/£1,000 per year for self-driven learning: courses, certifications, books, you decide!

• More of what we offer globally & in your country can be found here.

”Everyone is welcome at Camunda” — it’s a celebrated component of our culture. We strive to create an inclusive environment that empowers our people. At Camunda, we honour diverse cultures and backgrounds and are proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to gender, race, ethnicity, religion, belief, sexual orientation, age, disability or any other protected characteristics under applicable law. We are looking forward to your application!

Come join us and be part of Camunda’s incredible journey: Make an impact at a pivotal moment in our story!

AI Disclaimer: Camunda may use AI tools to aid the screening of applications.