Senior Ecommerce Manager US

Job Description

Company Description

We’re ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.

But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.

Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.

Job Description

We’re looking for a commercially focused, customer-first Senior eCommerce Manager to manage our US store. You’ll take charge of the US site and app—driving sales, shaping strategy, and delivering an exceptional and relevant customer experience. You’ll become the go-to expert for on-site customer behaviour in the US, combining this insight with a strong commercial understanding of our business and its key drivers to shape high-impact content, merchandising, and trading strategies. You will also manage the US calendar and lead the planning and execution of site updates, campaigns and events —working closely with teams across marketing, planning, pricing, and more to deliver a seamless and optimised customer experience.

This is a high impact role where you will help shape the direction of our US business and will be a key contributor to its continued growth and success.

The Details

• Oversee all aspects of the site experience including areas such as homepage, navigation, merchandising, and search, ensuring alignment between our onsite strategy and commercial objectives
• Forecast sales and track key KPI’s (traffic, CVR, ABV, Sales, Margin), proactively identifying risks to the business plan and identifying opportunities to improve performance
• Plan and manage the promotional calendar, partnering with cross functional teams (marketing, pricing, planning) to ensure consistency across touchpoints
• Monitor site and reports daily to identify and action on any needle-moving site changes in response to performance, and continually audit the site to identify opportunities for enhancement, optimization, and testing.
• Manage the A/B testing roadmap for the US market, working closely with central digital trading and content teams
• Define strategy and best practices for merchandising across different parts of the experience (eg browse vs search), and optimising against different business objectives (eg engagement vs conversion)
• Identify gaps in our assortment and opportunities to further improve relevancy of our product with our target customer in market
• Analyse customer behaviour data to inform identify user pain points and areas of friction that are impacting conversion rate
• Manage a team of 2-3

Qualifications

About You

• Bachelor’s degree
• Relevant experience, preferably at a fashion retailer
• Commercial mindset with a strong understanding of e-commerce KPI’s and fashion planning & trading
• Previous analytical experience, preferably in either Adobe, GA or Content Square, and ability to manage reporting & analysis independently
• Proven track record for delivering and executing eCommerce strategies that balance data-led decision making with a compelling brand experience
• Thrive in a dynamic, fast-paced environment
• Proactive, action oriented, and committed to delivering results consistently
• High level of ownership, accountability and initiative
• Adobe Analytics experience is a strong plus

Additional Information

BeneFITS’

• Employee discount (hello ASOS discount!)
• ASOS Develops (personal development opportunities across the business)
• Employee sample sales
• Access to a huge range of LinkedIn learning materials
• 25 days paid annual leave + an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits

Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.