Performance Marketing Lead

Job Description

About 9fin

The world's largest asset class, debt, operates with the worst data.

Technology has revolutionized equity markets with electronic trading, quant algos and instantaneous news. However, in debt capital markets, the picture is completely different. It still behaves like it’s in the 1980s; trillions of dollars of trades are placed over the phone, news is slow, and corporate credit information is imperfect and scattered.

Our mission is to change this.

9fin's proprietary technology delivers fast and comprehensive financial, credit, legal & ESG analysis. Our clients are able to make faster, more informed decisions, win more business and most importantly, save time.

Our fast growing list of clients include 9 of the top 10 Investment Banks, leading Asset Managers, Hedge Funds and Law Firms.

The opportunity

We're looking for a strategic and hands-on Performance Marketing Lead to establish and scale paid media as a core growth channel at 9fin. You'll be the driving force behind our paid strategy—from Google Ads to LinkedIn, Instagram, and beyond—while building the foundation for sustainable, data-driven acquisition.

This is a high-impact role where you'll own the entire paid funnel: strategy, execution, experimentation, and optimization. You'll work cross-functionally with design, content, and demand generation to launch campaigns that drive qualified pipeline and revenue.

What You'll Own

Paid Media Strategy & Execution

• Build and execute our paid acquisition strategy across Google Ads, LinkedIn Ads, and Instagram, with the flexibility to test emerging channels

• Own budget allocation, bidding strategies, and campaign performance across all paid channels

• Launch rapid experiments to identify winning tactics, creative angles, and audience segments

Cross-Functional Collaboration

• Partner with design and content teams to create high-performing ad assets (static, video, carousel)

• Work closely with demand generation to ensure paid campaigns align with broader campaign strategies and funnel objectives

• Collaborate with sales and marketing ops to optimize lead scoring, routing, and conversion tracking

Sponsorships & Newsletter Partnerships

• Identify, negotiate, and manage paid sponsorships and newsletter placements that drive brand awareness and qualified leads

• Test and optimize sponsorship performance to build a repeatable playbook

Measurement & Optimization

• Build dashboards and reporting frameworks to track performance and pipeline contribution

• Continuously optimize campaigns based on data—creative, targeting, landing pages, and messaging

• Provide regular insights and recommendations to leadership on paid media performance and growth opportunities

Website Ownership, Optimization & SEO

• Own the end-to-end strategy, performance, and roadmap for the 9fin website as a primary demand and trial-generation engine

• Lead continuous experimentation across UX, site architecture, CTAs, forms, and landing pages to improve conversion rates

• Partner with design, content, and product marketing to launch new pages, refresh existing ones, and maintain consistent messaging across the user journey

• Manage website analytics, heatmaps, and CRO tools to uncover insights and drive data-backed improvements

• Oversee technical and on-page SEO, including site health, keyword strategy, content optimization, and internal linking

About You

You're a great fit if you have:

• 3+ years of experience in performance marketing, paid media, or growth marketing, ideally in B2B SaaS or fintech

• Proven track record of building and scaling paid acquisition channels from the ground up

• Deep expertise in Google Ads, LinkedIn Ads, and paid social platforms (Instagram)

• Strong analytical skills—you're comfortable with attribution models and performance dashboards (Google Analytics, HubSpot, Salesforce, Omni, etc.)

• Creative experimentation mindset—you love testing new ideas, iterating quickly, and learning from failures

• Hands-on execution ability—you can build campaigns yourself, not just delegate them

• Collaboration skills—you work seamlessly with design, content, sales, and ops teams

• Experience managing sponsorships or newsletter partnerships is a plus

• Strong communication skills—you can tell a story with data and influence stakeholders at all levels

Bonus points for:

• Experience in high-growth B2B companies targeting enterprise or financial services clients

• Familiarity with ABM (account-based marketing) strategies and tools

• Knowledge of GDPR and data privacy regulations as they apply to paid marketing

Our benefits

We’re a scaling start up and we enjoy sharing our success, when the company succeeds, we always reinvest that in our people. We also offer huge amounts of responsibility, an abundance of opportunity for growth and a platform to truly excel.

Financial & Insurance

• Competitive salary benchmarked at 75-90th% of market

• Equity options

• Pension (your minimum contributions are 4% with 9fin matching up to 7%)

• Private Medical Insurance

• Paid sick leave with Income Protection for long periods of illness

• Group Life Assurance

• Season Ticket Loan & Cycle to Work schemes

Time off

• 25 holiday days per year

• Local public holidays (with the ability to exchange them for alternative days)

• Hybrid working model, to allow you the flexibility to decide how, where and when you do your best work

• Work abroad for up to 3 months a year

• 1 month paid sabbatical after 5 years of service

• Enhanced parental leave & flexible working arrangements available

Training & Culture

• Professional learning and development budget

• Quarterly team socials

• Summer and Winter company social events

A note from the hiring manager

"At 9fin, we're building something special in a market that desperately needs modernization. Paid media will be a critical lever for our growth, and we need someone who can own it end-to-end—from strategy to execution to optimization. If you're someone who loves the craft of performance marketing, thrives on experimentation, and wants to build something from scratch in a fast-paced fintech environment, let's talk."

—Harry Goodman, Growth Marketing Manager, 9fin

9fin is an equal opportunities employer

At 9fin we are dedicated to building and promoting a fair and inclusive workplace where everyone can reach their full potential and truly belong. We recognize that building diverse teams enables a more creative and productive environment. If you’re excited about this role but your experience doesn’t perfectly align with the job description, we encourage you to apply anyway. You might just be who we’re looking for — either for this role, or perhaps another.