Specialist: Marketing Technology Digital Analytics

Job Description

When it comes to putting people first, we're number 1.

The number 1 Top Employer in South Africa.
Certified by the Top Employer Institute 2024.

Role Purpose/Business Unit:

• Implementation of FinTech analytical services framework and strategy to support the analytics requirement of all the business areas within predefined SLA’s across Digital platforms.
• To deliver all required analytics, market/competitor intelligence and insights to support the management team decision-making.
• To deliver self-initiated insights and campaign reporting to support, CRM & Digital marketing campaigns & sales leads.
• To implement and manage a robust digital analytics framework through the use of Tealium, Adobe Stack & CRM’s across Web, Mobile and App.
• To translate business requirements into analytics specifications that speaks to a variety of languages that can be understood by Web applications, Tealium & Adobe.

Your responsibilities will include:

• Understand the analytical information needs of business: Proactively lead and identify areas of the digital customer behaviour, channel behaviour and commercial base performance (inflow, base, recommitment, outflow) that require understanding. Proactively gather reporting and analysis requests from the business and product owners
• Translate business requirements into analytical implementation specifications that speak in a variety of languages that can be understood by Web applications, Tealium & Adobe
• Execute owned media campaign ideas into A/B, Multivariate & Experience test. Use Personalisation and Targeting to optimise conversion rate, provide simplification, optimise drop off rates and drive landing page improvements. Uploading offline data into target to enable one to one personalised campaigns. Providing solutions to match online and offline data
• Create compelling actionable insight that significantly improves our knowledge of digital customer and channel behaviour, and opens new commercially viable opportunities for Churn, Revenue and Margin improvement
• Implementation of analytical services framework and strategy to support all the business areas reporting requirements within predefined SLA’s & managing the resources effectively along with recommendations for reporting technologies
• Delivery of the reporting sets for the VFS business unit
• Responsible for the development of detailed robust Business Analytical models that can be deployed to various divisions within Digital that supports the VFS teams
• Conducting and facilitating analytics and modelling delivery of data for campaign targets and sales leads
• Delivery of data extracts to support commissions payments
• Segmentation of enterprise base to support reporting, campaigns and forecasting
• Provide leadership, planning, technical direction and communication to ensure the required delivery of high quality outputs to meet customer needs in the most cost effective manner
• Revenue uplift and/or savings through CRM improvement initiatives & digital campaigns optimisation
• Management of budget for contractors, CRM, Analytics/Insight tools & capabilities

Core competencies, knowledge, and experience:

Job Knowledge:

• Adobe Analytics
• Tealium IQ
• Adjust
• Adobe Target
• Experience with Digital-based and online information systems
• Knowledge of web best practise usability & accessibility standards
• Analytics, reporting, data analysis & Business Analysis
• Knowledge of HTML, XML Oracle and Web Design
• Remedy, Jira and Confluence
• Technical Skills – JavaScript, Oracle SQL,
• ITIL Service Management

Job Related Skills:

• Computer Application Skills
• Presentation skills and meeting facilitation
• Mobile Technology Aptitude Skills
• Mobile Internet and Web Internet Skills
• Attention to detail and Quality Assurance
• Excellent problem solving skills
• Excellent proof-reading and QA skills
• Excellent written and verbal communication and client facing skills
• Excellent telephone skills and social etiquette
• Good logic and time management skills
• Project Management (advantageous)
• Reports creation and analytics

The ideal candidate for this role will have:

• Matric essential
• Relevant Qualification IT/BSc/Bcom (Web/Process Improvement/ Information Systems/Informatics/Computer Sciences)
• Minimum of 3 years’ experience essential in a web/digital/telecoms or FinTech environment with exposure to:
  
  • Javascript
  • Web Page structures
  • Basic ITIL Foundation
  • Agile Methodologies
  • SQL
  • Digital reporting tools such as Adobe/Google Analytics
  • Service Management tools such as Remedy/HP Service Desk
  • Business requirements specification writing

OR

• Matric essential
• Relevant short courses/certificates
• Minimum of 5 years’ experience essential in a web/digital/telecoms or IT environment with exposure to:
  • Javascript
  • Web Page structures
  • Basic ITIL Foundation
  • Agile Methodologies
  • SQL
  • Digital reporting tools such as Adobe/Google Analytics
  • Service Management tools such as Remedy/HP Service Desk
  • Business requirements specification writing

We make an impact by offering:

• Enticing incentive programs and competitive benefit packages
• Retirement funds, risk benefits, and medical aid benefits
• Cell phone and data benefits, advantages fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies

Closing date for Applications: 8 July 2025.

The base location for this role is Midrand, Vodacom Campus.

The company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organisational culture that recognises, appreciates, and values diversity & inclusion.