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Vodafone • Pune, Maharashtra, India

Social Media Strategy & Employer Branding Specialist - VOIS

Employment type:  Full time
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Job Description

Who we are

VOIS (Vodafone Intelligent Solutions) is a strategic arm of Vodafone Group Plc, creating value for customers by delivering intelligent solutions through Talent, Technology & Transformation.
As the largest shared services organisation in the global telco industry with 30,000 FTE, our portfolio of next-generation solutions and services are designed in partnership with customers across Vodafone Group, local markets, and partner markets to simplify and drive growth. With our strategic partner Accenture, we work alongside our Vodafone customers, other Telco and tech companies to drive transformation, meet the challenges of our industry and ensure we stay relevant and resilient. This partnership is a unique, industry-first model which brings together the best of in-house and 3rd party capability.
We work with customers across 28 countries from 10 VOIS locations: Albania, Egypt, Hungary, India, Romania, Spain, Turkey, UK, Germany, Ireland, and with a network of teams in Czech Republic, Italy, Greece, and Portugal.
#VOIS #BeUnrivalled #CreateTheFuture

About this Role

We are seeking a Social Media Strategy & Employer Branding Specialist to define, deliver and continuously enhance the global VOIS employer branding social media strategy. This role will play a key part in strengthening candidate engagement and employer brand visibility by leveraging audience insights, social media analytics and channel expertise. The successful candidate will lead social media execution across key platforms, collaborate with internal stakeholders and agency partners, and use data-driven recommendations to optimise campaign performance and support talent attraction objectives.

What you’ll do

Define and deliver the global VOIS employer branding social media strategy, using audience, market and competitor insights to align with the wider employer branding agenda.Translate social media insights into actionable recommendations that strengthen campaign priorities, messaging and channel strategiesOversee the creation of audience-led content tailored to individual social media platforms and aligned with the VOIS Employer Value Proposition.Analyse performance data to identify opportunities for improvement and optimise content, targeting and messagingManage and grow employer branding performance across Facebook, Instagram and LinkedIn through effective monitoring and optimisation.Coordinate content calendars, copy recommendations, post scheduling and agency collaboration to ensure consistent delivery across channels

Who you are

Strong understanding of social media strategy, channel management and employer branding activation.Experience delivering social media strategies for global brands, ideally within multinational organisations.Skilled in using analytics and performance data to generate meaningful insights and recommendations.Good understanding of audience behaviours, content preferences and engagement patterns across social platformsExperience collaborating effectively with stakeholders, agencies and cross-functional teams in international environments.Fluent in English.Extensive experience in social media marketing, digital media, content marketing or employer branding communications.Proven experience managing multi-market social media campaigns and working within matrix organisationsMaster’s degree in Marketing, Communications or Business.5 to 7 years of experience in social media strategy, online brand management or employer branding communication

Not a perfect fit?

Concerned you may not meet every requirement? Vodafone is committed to creating an inclusive workplace where everyone can thrive. If you are excited about this role but your experience does not align exactly with every aspect of the job description, you are encouraged to apply. You may be the right candidate for this or another opportunity, and the recruitment team will support you in exploring where your skills fit best.

What's in it for you

Opportunity to shape the global VOIS employer brand presence across major social media channels.Exposure to global employer branding, talent attraction and digital marketing initiatives across multiple markets.Collaboration with international stakeholders, specialist agencies and Centres of Excellence.Ability to influence strategic employer branding decisions through insight-led recommendations.Opportunity to work on innovative campaigns that directly impact candidate engagement and employer brand perception.

What skills you will learn

Advanced employer branding strategy and EVP activationData-driven social media optimisation and campaign performance measurementGlobal stakeholder management and cross-functional collaboration.Audience insight analysis and content personalisation across channels.Integrated digital marketing and strategic social media planning.

VOIS Equal Opportunity Employer Commitment

Vodafone recognises and celebrates the value of diversity in building a workforce that reflects the customers and communities it serves. No form of discrimination is tolerated. This includes, but is not limited to, discrimination based on race, colour, age, veteran status, gender identity, gender expression, sexual orientation, pregnancy, maternity or parental status, ethnicity, disability, religion or belief, political affiliation, trade union membership, nationality, citizenship, indigenous status, medical condition, HIV status, neurodiversity, social origin, cultural background, marital or civil partnership status, or socio-economic background.

Join Us

At Vodafone, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this.
We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.
With us, you can truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.

Alert

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LinkedIn: VOIS LinkedInFacebook: VOIS FacebookInstagram: VOIS Instagram

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Company benefits

UK (28), India (22), Egypt (21), Hungary (20), Romania (20), Albania (22), Turkey (14) days annual leave + bank holidays
Work from anywhere scheme – work for up to 20 days/year abroad (dependant on country)
Annual bonus – dependant on company performance
Employee discounts
Personal development days – once per quarter
Learning platform – access to Harvard Business Publishing, MIT Horizon and Skillsoft
Enhanced maternity leave – 16 weeks (paid) with a phased return to work over 6 months
Enhanced paternity leave – 16 weeks (paid) with a phased return to work over 6 months
Volunteer days – up to 5 days
Coaching – access to a free certified internal pool of coaches
Mentoring
Carer’s leave
Adoption leave – 16 weeks (paid) with a phased return to work over 6 months
Enhanced sick days
Mental health platform access
Mental health first aiders
Employee assistance programme
Complimentary Medical Services – 24/7 online doctor service
Compassionate leave
Home office set up
Buddy scheme
Referral bonus
Early finish Fridays
Buy or sell annual leave
Cycle to work scheme
Life insurance
Sabbaticals
Salary sacrifice
Share options
Teambuilding days
Faith rooms
Enhanced pension match/contribution
Learning license

Awards & Accreditations

1st – Most loved - Large companies

1st – Most loved - Large companies

Flexa awards 2026
1st - Most Inclusive Company

1st - Most Inclusive Company

Flexa awards 2026
Most Flexible Company

Top 5 - Most Flexible Company

Flexa awards 2026
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Company employees:

85,887

Gender diversity (m:f):

61:39

Hiring in countries

Albania

China

Czechia

Egypt

Germany

Greece

Hungary

India

Ireland

Italy

Lesotho

Luxembourg

Malaysia

Mozambique

Portugal

Romania

South Africa

Spain

Tanzania

Türkiye

United Kingdom

United States

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