Regional Mgr Brand & Trade Marketing_Southern Region

Job Description

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At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

Role purpose:

The Regional Manager Brand & Trade Marketing is responsible for implementing Vodacom Congo’s Brand and Trade Marketing strategies within the assigned commercial region. The role ensures consistent brand execution, effective trade visibility, and impactful marketing activations aligned with the national strategy while adapting to local market dynamics. He/she acts as the bridge between the Head Office and the region, guaranteeing brand consistency, Go To Market and measurable marketing impact across all regional touchpoints.

Key accountabilities and decision ownership:

Trade Marketing Support
• Development of an annual Regional Go-To-Market Plan through the incorporation of the integrated Marketing, CXX and Channel strategies from HQ.
• Partner with Sales teams to design and implement trade activations that stimulate sales and M-Pesa usage.
• Monitor and evaluate the ROI of trade activities and propose improvements.
• Contribute to merchandising excellence and ensure brand consistency across all trade touchpoints.

Brand Presence & Visibility
• Oversee passive visibility (branding, signage, retail identity) and ensure compliance with brand standards.
• Plan and execute active visibility (events, roadshows, sponsorships, community activations).
• Manage the regional POS materials and ensure efficient deployment and maintenance.
Brand & Campaign Execution
• Implement Vodacom’s national marketing and communication plans in the region.
• Ensure that all ATL, BTL, digital, and experiential campaigns are executed according to HQ guidelines.
• Adapt campaigns to local cultural and market realities while preserving brand integrity.

Stakeholder Management & Coordination
• Act as the functional interface between the Region and the HQ Brand & Trade Marketing Department.
• Collaborate closely with the Head of Region and regional commercial teams to align on business priorities.
• Manage relationships with local agencies and suppliers, ensuring high-quality and cost-efficient execution.
• Provide regular reporting on marketing activities, performance indicators, and competitor insights.

Governance & Process
• Ensure adherence to Vodacom’s brand and trade marketing guidelines.
• Follow internal approval and budget processes.
• Maintain proper records of marketing materials and stock management.

Core competencies, knowledge and experience:

Core competencies

• Strong execution skills with a high attention to detail.
• Excellent planning, coordination, and reporting abilities.
• Strong collaboration and stakeholder management.
• Creative problem-solving with a commercial mindset.
• Ability to work autonomously and deliver under pressure.

Knowledge
• Solid understanding of Brand Management and Trade Marketing principles.
• Good grasp of commercial operations and retail environment.
• Familiarity with consumer insights and marketing performance metrics.
• Understanding of telecom or FMCG industry dynamics.

Experience
• Minimum 5 years of experience in marketing, trade marketing, or brand management roles.
• Proven experience in executing marketing campaigns and managing visibility projects.
• Experience in cross-functional collaboration between marketing and sales.
• Exposure to regional or field operations is a strong advantage

Qualifications:

•University Degree in Marketing, Business Administration, Communication, or equivalent.
•Fluent in French and good command of English (both written and spoken).
Budget owned
Regional Brand & Trade Marketing operational budget (as delegated by HQ).

Key performance indicators (KPIs)
• Brand visibility and compliance score.
• Campaign execution quality and timeliness.
• Trade activation ROI and sales uplift.
• Achieve CBU Regional Market Share Target
• Regional BMS, NPS, Mystery Shopping

Location: Lubumbashi

Dotted reports
• Local agencies, promoters, and activation teams

Vodacom DRC welcomes applications from candidates without discrimination and embraces diversity and inclusion. We strongly encourage women, neurodivergent individuals, and people living with disabilities to apply. We firmly believe that every individual brings unique and invaluable qualities, and we are committed to fostering an inclusive, respectful, and supportive work environment where everyone can flourish.

Together we can.