Senior Manager Consumer Fixed Products

Job Description

Role purpose

The Senior Manager Fixed & Home Segment leads the strategy, development, and commercial execution of Vodacom Congo’s fixed broadband and home connectivity offerings, including Fibre-to-the-Home (FTTH), Fixed Wireless Access (FWA), and router solutions. Reporting to the Head of Products & Segments, this role ensures robust portfolio management, pricing strategy, promotional excellence, and cross-functional alignment to drive subscriber growth, revenue, and customer satisfaction across residential and SOHO markets.

Key Responsibilities

A. Strategic Portfolio Management
• Define and execute the FTTH and FWA product roadmap, including tiered service packages (Basic, Standard, Premium) and value-added bundles.
• Develop multi-year growth plans aligned with network expansion targets, ensuring geographical coverage.
• Lead lifecycle management: new product launches, performance reviews, portfolio rationalization, and end-of-life decisions.

B. Pricing & Commercial Strategy
• Formulate pricing frameworks based on cost-to-serve, competitive benchmarks, and customer willingness-to-pay, ensuring margin optimization.
• Design promotional strategies (e.g., installation incentives, bundled device offers, loyalty rewards) in collaboration with Marketing and Loyalty teams.
• Oversee commercial negotiations with equipment suppliers, installation partners, and value-added service providers (e.g., streaming, security solutions).

C. Performance Monitoring & Analytics
• Establish and track KPIs: subscriber net additions, ARPU, churn, installation lead times, average throughput, and NPS.
• Drive use of analytics platforms to segment the customer base, identify upsell opportunities, and forecast demand.
• Prepare and present monthly and quarterly business reviews, highlighting performance trends, risks, and opportunities.

D. Cross-Functional Leadership
• Partner with Network Planning & Engineering to align product offerings with infrastructure capabilities, rollout schedules, and SLA requirements.
• Collaborate with Sales & Distribution to ensure effective training, merchandising, and go-to-market readiness for home connectivity solutions.
• Work with Customer Operations to streamline installation processes, set-up support, and escalations management for premium customers.
• Engage with Finance & Revenue Assurance for P&L ownership, ROI analysis, and cost control measures.
• Liaise with Regulatory & Legal to ensure compliance with licensing, regional service obligations, and consumer protection regulations.

Autonomy and Decision-Making

Without Prior Approval:
• Propose and pilot tactical promotions and upsell campaigns.
• Adjust service parameters (e.g., bandwidth tiers, trial offers) within approved guidelines.
• Approve routine supplier or partner requests within budgetary limits.

With Prior Approval:
• Launch major portfolio changes (e.g., new package tiers, regional expansions).
• Finalize strategic supplier contracts and large-scale installation incentives.
• Set annual revenue and subscriber growth targets in collaboration with Head of Products & Segments.

Scope of Responsibility

• Direct Reports: 1 Fixed & Home Segment Specialists.
• Budget Ownership: Responsible for fixed segment P&L, promotional spend, and incentive programs
• Assets: Accountable for CRM, billing, provisioning systems, analytics platforms, and installation partner networks.

WORKING CONDITIONS

• Work Risks: Screen time; occasional on-site visits to network and installation sites; flexibility during campaign periods.
• Environment: Office-based with cross-departmental collaboration; may require travel to regional offices.
• Hours: Monday to Friday, 08:00–17:00; flexibility for urgent launches or project milestones.

Required Profile

Education & Skills:

• Bachelor’s degree in business administration, Telecommunications, Engineering, or related field; master’s preferred.
• Strong proficiency in strategic planning, financial modelling, and data analytics (Excel, BI tools).
• In-depth knowledge of fixed broadband technologies (FTTH, FWA), home networking, and customer experience management.

Experience:
• 8+ years in product management or commercial roles within telecom or technology sectors, with at least 3 years in fixed broadband.
• Demonstrated track record in managing fixed service portfolios, driving subscriber growth, and achieving financial targets.
• Experience leading cross-functional teams and managing key stakeholder relationships.

Behavioral Competencies:
• Strategic thinker with strong commercial acumen and customer focus.
• Influential leader capable of driving alignment and motivating diverse teams.
• Excellent communication and negotiation skills.
• Resilient, adaptable, and results-driven in a fast-paced environment.