Go To Market Manager-North

Job Description

Join Us

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

Role purpose:
Provide leadership and management of all regional marketing, customer exprience and Channel activities through the development of a Go-To-Market Plan aligned to the overall Business Strategy with a tailored approach by Consumer Segment . Manage a team that is responsible for the delivery of the Go-To-Market Plan across various retail channels, consumer segments and counties. Own the regional product portfolio tracker and proactively analyse and recommend actions based on the competitive landscape.
Key accountabilities and decision ownership:
• Development of an annual Regional Go-To-Market Plan through the incorporation of the integrated Marketing, CXX and Channel strategies from HO.
• Drive the delivery of the Regional Go-To-Market Plan to strengthen brand and increase revenue and grow the customer base (including 360 brand support)
• Partner with Territory Managers and sales team and seek opportunities to increase sales, revenue and market share across the region.
• Conduct post campaign and promotion evaluation through ROI and PIR (post implementation review) reporting, & management of budget
• Build and maintain strong, strategic relationships with key stakeholders internally (HOD Marketing, Channel & CXX teams) and externally (government, media and service providers) to effectively implement regional activities.
• Foster Goodwill and drive thought leadership through various CSI and PR initiatives to further drive brand connection and engagement in the region.
• Monitor competitor activity in the region and ensure gap closure through development of competitor activity plans.
• Trial and implementation of unique go-to-market projects.
• Operationalize segment marketing and implementation across counties.
• Manage and report on regional publicity budget in conjunction with EHOD

Core competencies, knowledge and experience:
• Strong leadership skills and ability to manage highly diverse direct and hybrid teams.
• Strong project management experience of cross functional projects.
• Solid understanding of consumer segmentation
• Strong budget management skills and experience
• Strong strategic & conceptual thinking skills
• Development and implementation of an integrated marketing plan
Previous Go-To-Market experience:
o Channel Management
o Product Marketing
o Experience in customer care or customer journey
o Working in matrix structures and hybrid teams
o Building a high-performance/results driven teams

Must have technical / professional qualifications:
• 3 year Degree in Business or Marketing
• Minimum 5 years’ experience of which 2 years should be at Management level
• Telecommunications Industry experience advantageous
• FMCG Marketing / Consumer Marketing experience

Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

Who we are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.

Together we can.