Product Development Senior Manager

Job Description

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

What you'll be doing...

In this role, you will proactively identify opportunities to drive customer base through retention and revenue growth strategies, formulating ideas and carrying them through execution and beyond to retrospective, post-launch analysis, and ensuring a positive customer experience.

Responsibilities include:

• Analyzing performance across a variety of metrics, i.e. KPIs, LNP, Segmentation, Propensity, etc. to uncover new opportunities for growth and revenue from the Verizon Consumer FWA Home base.

• Harnessing the power of our Big Data to identify the best ways to target consumers. Use broad industry perspective to interpret competitive information, draw intelligent conclusions, provide assessments at the strategic and tactical level, and formulate promo recommendations on proactive and/or reactive actions.

• Leveraging data to formulate a perspective and develop an integrated marketing strategy to lead churn mitigation programs, product lifecycle programs and/or upgrade programs based on the current business environment.

• Working cross functionally with stakeholders in Sales, Operations, Marketing, IT, Operations, Finance to build and complete business cases and well as operational plans; Present strategy to key VPs and directors within the organization and align resources and cross functional support to execute on the plan of record; integrate roadmap into the communication plan to show how each initiative is aligned to the business revenue targets and your critical area of focus.

• Understanding the consumer behavior within the home mobile industry and how competitive actions influence the marketing landscape and our ability to meet our objectives from a growth & retention perspective.

• Demonstrate creativity, outside the box thinking, and ability to solve business problems with limited directions (resourceful to get information from various sources, present key findings to leadership and provide holistic recommendations).

• Utilizing experience and business knowledge to develop annual marketing plans as well as guide strategy & execution of key marketing programs.

• Understanding and leverage knowledge of Verizon Database infrastructure, propensity models and ability to translate into campaign level initiatives for customer actions.

• Working within CRM systems & tools to design and implement marketing programs for both inbound and outbound campaigns; Have a working knowledge of CRM processes from marketing and customer experience perspective.

What we’re looking for...

You believe that solid data should be behind every important decision. You are a numbers person but you also have a strategic mindset. You bring both a business perspective and an understanding of the marketplace—and not just theory and numbers. You have a knack for understanding and presenting information that is consumable for various audiences, not just lingo and industry speak. You are a team player that is able to work cross functionally, motivate individuals inter/intra organization while meeting business objectives, timely.

You’ll need to have:

• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Bachelor’s degree or four or more years of work experience.

• Experience gathering, organizing and analyzing large amounts of information.

• Experience presenting ideas and content to a variety of stakeholders at various levels.

• Experience working collaboratively with a variety of stakeholders.

• Ability to influence executive conversation on perspective or key decision.

Even better if you have:

• A Master’s degree, preferably an MBA in Marketing.

• SQL and Database management experience.

• Experience in marketing and finance-related roles, such as market research, financial analysis, product marketing, or strategic planning desired.

• Experience in the home telecommunications industry.

• Strong research, analytical, and critical thinking skills with the ability to see things not readily apparent to others and to find unique solutions to complex challenges.

• Excellent written and verbal communication skills with ability to clearly express complex ideas.

• High proficiency with GSuite.

• Demonstrated ability to take initiative, work with minimal supervision, and independently manage concurrent projects to timely completion.

• Demonstrated ability to think strategically and to "see the big picture".

• Strong business acumen and ability to provide strong insights required to build business cases for offer approval.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity

We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.