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Working at United Utilities

  • Company employees
    7,500
  • Gender diversity (m:f)
    65:35

Hiring in

  • United Kingdom

Office locations

Join United Utilities as a Customer Research & Insight Lead based in Lingley Mere, Warrington. This full-time, hybrid role (3 days onsite, 37 hours per week) offers a competitive salary, up to 20% bonus, and a 5k car allowance to lead the Voice of the Customer and shape strategic business decisions.

Requirements

  • Degree-level education and substantial experience in customer insight, customer research, or market research.
  • Deep understanding of qualitative and quantitative research methodologies.
  • Proven ability to translate complex customer insight into actionable business recommendations.
  • Strong stakeholder management, presentation, and communication skills.
  • Experience managing research budgets, agency relationships, and leading teams.
  • Experience working within a regulated environment is advantageous but not essential.

Skills & Responsibilities

  • Research Methodologies: Design and deliver comprehensive qualitative and quantitative research programmes to gather robust customer evidence.
  • Stakeholder Engagement: Partner with Customer Services, Communications, Brand, Regulation, and Asset Management to drive business action.
  • Regulatory Support: Lead customer research supporting regulatory requirements including Ofwat rules and Price Reviews.
  • Team Leadership: Manage, coach, and develop a team of insight professionals in a collaborative environment.
  • Budget & Agency Management: Own the customer insight budget and hold external research agencies accountable for quality and delivery.
  • Potential transition routes: People from Market Research Manager, Insight Senior Manager, or Consumer Research Lead roles may bring strong research methodologies and stakeholder management skills, alongside meeting the degree and insight experience requirements.

Job description

Customer Research & Insight Lead

Competitive Salary + Bonus + Excellent Benefits
Location: Lingley Mere, Warrington
Hybrid Working: 3 days per week onsite
Hours: 37 hours per week, Full Time

Lead the Voice of the Customer at United Utilities

At United Utilities, every decision we make impacts millions of customers across the North West. That's why understanding our customers' needs, priorities and expectations has never been more important.

We're looking for an experienced Customer Insight Lead to shape and deliver our customer research and insight programme, ensuring the voice of the customer sits at the heart of strategic decision-making across the business.

This is a unique opportunity to lead a high-profile insight function that influences everything from customer experience and service delivery to major investment decisions and regulatory submissions. You'll work with senior leaders, regulators and external partners to ensure robust customer evidence drives better outcomes for customers, communities and the environment.

If you're passionate about turning research into action, confident leading large-scale insight programmes, and thrive in a fast-paced stakeholder environment, we'd love to hear from you.

What You'll Be Doing

As Customer Insight Lead, you'll be responsible for designing, delivering and embedding a comprehensive customer insight programme that supports the whole organisation.

You will:

  • Lead and manage a wide-ranging programme of qualitative and quantitative customer research.
  • Partner with stakeholders across Customer Services, Communications, Brand, Regulation and Asset Management to understand business needs and deliver actionable insight.
  • Ensure customer evidence informs strategic decisions, drives meaningful action and influences future business planning.
  • Lead customer research activities supporting regulatory requirements, including Ofwat's Consumer Involvement in Decision-Making Rule and future Price Reviews.
  • Oversee the design, commissioning and delivery of high-quality research programmes, ensuring methodological excellence and unbiased approaches.
  • Manage and develop a team of insight professionals, creating a collaborative, high-performing environment.
  • Present insight and recommendations confidently to senior leaders, regulators, external challenge groups and industry stakeholders.
  • Act as the organisation's subject matter expert for customer research and insight.
  • Own the customer insight budget, ensuring research investment delivers value for money and meaningful business outcomes.
Apply now
United Utilities

Customer Research & Insight Lead

Warrington
On-site, Hybrid
Competitive Salary + Bonus + Excellent Benefits
Manage external research agencies and suppliers, holding partners accountable for quality, rigour and delivery.
  • Champion the voice of the customer across the organisation, helping drive better customer and business outcomes.
  • What We're Looking For

    We're seeking an experienced insight professional who combines strong technical research expertise with commercial awareness and the ability to influence at senior levels.

    You'll bring:

    • Significant experience leading customer insight or market research programmes, either client-side or within a research agency environment.
    • A deep understanding of qualitative and quantitative research methodologies and their practical application.
    • Proven ability to translate complex customer insight into clear recommendations and measurable business impact.
    • Experience managing multiple workstreams and delivering large-scale programmes to demanding deadlines.
    • Strong stakeholder management skills, with the ability to influence and build credibility across senior internal and external audiences.
    • Experience managing research budgets, agency relationships and supplier performance.
    • Excellent presentation and communication skills, including presenting to executive leadership teams and external stakeholders.
    • Strong commercial awareness and the ability to balance quality, value and outcomes.
    • Experience leading, coaching and developing teams.
    • Degree-level education and substantial experience within customer insight, customer research or market research.

    Experience working within a regulated environment would be advantageous but is not essential.

    Why Join United Utilities?

    This is an opportunity to leave a lasting legacy. You'll create the framework that enables some of our most important customer, environmental and infrastructure programmes to be delivered effectively, consistently and at scale.

    In return, we offer:

    • 26 days annual leave, increasing to 30 days after four years, plus bank holidays
    • Competitive pension scheme with up to 14% employer contribution
    • Performance-related bonus of up to 20%
    • 5k Car allowance
    • Company-funded healthcare plan
    • Flexible and hybrid working arrangements
    • Life assurance
    • Access to a comprehensive range of additional benefits

    Join Us

    At United Utilities, we're committed to providing great water, great service and a better future for the North West. As our Customer Insight Lead, you'll play a critical role in ensuring customer needs and expectations shape the decisions we make today and for years to come.

    Apply now and help us turn customer insight into meaningful action.

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