Senior Brand Marketing Analytics Manager

Job Description

Join TUI and lead our brand marketing analytics for the UK&I region. As our Senior Manager of Brand Marketing Analytics, you'll provide strategic data insights and analytics capabilities that drive brand performance and effectiveness, ensuring data-driven decision making across all brand marketing initiatives.

Please note the closing date for applications is Sunday 17th May

ABOUT OUR OFFER

• Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
• A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
• Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.
• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.
  
  

ABOUT THE JOB

• You'll develop and maintain comprehensive analytics frameworks to measure and evaluate brand marketing performance across all channels and campaigns, creating dashboards that visualize brand performance trends.
• Leading the analysis of brand marketing campaigns, you'll determine effectiveness, ROI, and impact on brand metrics while providing actionable recommendations for optimization.
• We’ll look to you to develop and refine attribution models to quantify the impact of brand marketing on customer behaviour and business outcomes, supporting planning and forecasting.
• Designing and analysing brand marketing experiments, you'll drive continuous improvement and innovation in brand strategies through A/B testing frameworks and statistically valid approaches.
• Your expertise will analyse customer data to identify target audience segments, providing insights that inform brand positioning and messaging strategies across customer journey touchpoints.
• Working closely with the Head of Marketing & Sales Analytics, Brand Marketing teams, Performance Marketing teams, and external brand research agencies, you'll communicate complex analytics insights in clear, actionable formats that drive strategic decision-making.
  
  

ABOUT YOU

• You have experience in marketing analytics with specific focus on brand marketing measurement and a strong understanding of brand marketing principles and metrics.
• You are a self-motivated logical problem solver with strong analytical and numerical skills with the ability to think strategically.
• Your strong understanding of statistical testing, attribution modelling and marketing effectiveness measurement enables you to quantify brand marketing impact.
• Your advanced knowledge of data analysis tools and techniques includes proficiency with SQL, Python, R or similar platforms.
• You bring experience with data visualization tools such as Tableau, Power BI, or similar to create compelling insights.
• You have a proven track record in translating complex data into actionable business insights that drive marketing effectiveness.
• You possess excellent communication and stakeholder management skills that help you present insights to marketing leadership and collaborate effectively across teams.

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.

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