TUI Group • Luton, United Kingdom

Product Owner | First Choice

Employment type:  Full time


A little flex time

Job Description

TUI Business: Northern Region Band: 5 Location(s):

United Kingdom | Luton | LU2 9TN | Wigmore House

Hours per week: 37.5 Type of contract: Permanent

It’s an exciting time for First Choice as the business looks ahead to a bright future with a bold new strategy. We are on the search for motivated, talented people with a curious outlook, energetic mind-set and can do attitude to join us and help bring the brand to life for our customers, colleagues, and collaborators.

We are looking for a talented and dedicated Product Owner to join the First Choice Digital team to drive our digital experience forward. You will also work closely with TUI’s global e-commerce services and solutions across all European markets. Ensuring we share best practice and align our roadmaps to maximum re-use.

The Product Owner has vital input to the overall First Choice digital experience, KPI’s & outcomes – working with the team on the prioritisation, design and creation of compelling digital experiences in line with business priorities. This role will be working in close collaboration with Engineering, Delivery, Analytics / SEO leads and UX & UI designers.

We believe that work is something you do not somewhere you go, therefore we are pleased to offer a flexible & hybrid working model for this role. This role can be based in either our London, Luton or Stockton office.

This role will close on 1st May.


  • Help to shape a Product Roadmap that has a clear vision on how to drive success for the digital products based on these factors
  • Work with the UX and Engineering teams to collaborate on ideas and features, and break these down to deliver value in the most effective way
  • Learn and implement best practice approach to Product Ownership and modern Product Delivery practices
  • Continuously work within the team (UX & delivery) to make trade-off decisions on how best to release a feature, focusing on quality and timely delivery
  • Lead the discovery of problems and opportunities with User Researchers, Engineers and specialist stakeholders to better define problems and opportunities
  • Work with digital analysts and optimization & insights experts to ensure that all product deliverables have a clear line of sight to business value and are prioritized to deliver maximum commercial benefit from development time.
  • Experiment often and use continuous optimisation to maximise the value of product features


  • Customer focused with passion for digital customer experience and technology
  • An understanding of Agile, and able to take ownership of a product and support its entire lifecycle
  • Able to understand user feedback and analytics and make informed decisions
  • Knowledge of A/B and Multi Variant Testing testing
  • Good commercial and decision making skills, able to input into Ideation and Roadmaps.
  • Focused on outcomes. Bold with ambitious strategies and an ability to motivate others to achieve these goals
  • Numerical, able to understand quantitative and qualitative data from tools such as Adobe, Decibel Insight and customer research and use this data naturally to generate insights and ideas
  • An understanding of brilliant user experience, and an ability to deliver this whilst removing complexity


  • Fantastic holiday benefits including discounts, special offers and the ability to purchase additional ‘TUI time off’
  • Health and Wellbeing support in five key areas – Financial, Health, Social, Community and Career
  • Private medical Insurance, single cover with option to add dependants
  • Excellent rates with foreign exchange and discounts with retailers
  • Discovery day – time to spend working at a local charity or community
  • Pension scheme and life assurance

We want to be the best-loved holiday company not only for our customers, but for our colleagues too. That’s why we offer a variety of benefits that go above and beyond a competitive salary, so we can help you to live your best life happily at TUI. Click here to find out more.

We love to see your uniqueness shine through and inspire the future of travel.​ If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA

If you require any further information regarding this opportunity, please email

Company benefits

Travel credit – All benefits vary by location and job role, we'd be happy to chat to you about this in more detail
Work from anywhere scheme – TUI WORKWIDE means colleagues can work from abroad for up to 30 working days a year
Employee discounts
Flexible working week
Bank holiday swaps
Time off in-lieu
Religious celebration leave
Buy or sell annual leave
Health insurance
Gym membership
Open to part time work for some roles
Mental health platform access
Enhanced maternity leave
Shared parental leave
Pregnancy loss leave
Enhanced paternity leave
Compassionate leave
Cinema discounts
Season ticket loan
Travel insurance
Cycle to work scheme
In office catering
Commuter loan
Annual pay rises
Annual bonus
Life assurance
Salary sacrifice
Matched pension contribution
In office workout classes
Teambuilding days
Employee assistance programme
Charity donation scheme
Enhanced sick pay
Share options
Faith rooms
Volunteer days
Lunch and learns
L&D budget
Personal development days
Mental health days
Employees are very happy with their working location freedom
Employees are largely happy with the flexibility in the hours they work
Employees are largely happy with the benefits their company offers
Work-life balance
Employees feel that they can switch off quite easily from work
Role modelling
Employees feel that most people work flexibly
Employees feel they have complete autonomy over getting their work done

Additional employee ratings
(these do not contribute to the FlexScore®)

Employees feel that the diversity is good and there are continued efforts to improve it
Employees feel that the culture supports equity and inclusivity well
Employees enjoy the working environment
Employees feel quite excited about the company mission
Employees feel that their salary is fair and in line with the market average

Working at TUI Group

Company employees

60,000 globally

Gender diversity (male:female)


Office locations

Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Mexico, The Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, United Kingdom, USA

Hiring Countries





Dominican Republic
















United Kingdom

Awards & Achievements

Most flexible companies

Most flexible companies

Flexa100 2024

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