TUI Group • Porto, Portugal

Product Analyst

Employment type:  Full time


A little flex time

Job Description

TUI UK and Ireland is the UK’s largest tour operator with key brands including TUI, First Choice, Marella Cruises and Crystal Ski Holidays. Sub brands include Sensatori, Sensimar, and TUI Blue, as well as First Choice Holiday Villages and SplashWorld Resorts. Our airline is the UK’s third largest with 62 aircraft operating to over 88 destinations in 30 countries. We have a team of more than 10,000 employees serving over 5.5 million customers each year. It’s our people that make us number one. TUI Group is the leading tourism business with over 67,000 employees across the world. The Group includes our unique hotel portfolio, our cruise ships, our own aircraft, tour operators, travel agencies, and much more. At TUI, we have embarked on a journey of development towards a more digital, connected and integrated future.

The purpose of the App Marketing & Growth function is to drive commercial growth of the TUI app, with the goal of increasing the app’s share of passenger bookings to 15% of total business within the next 3 years. The intention is that this will be achieved through growth of new app users, enhanced re-engagement of existing users and growth of sales intent, purchase frequency and value, while developing the app’s value proposition, commercial trading and merchandising capabilities to grow conversions and deliver further value from our app users. The Product Analyst will work closely with stakeholders within this function in the expanding team, working alongside marketing, acquisition, commercial and merchandising specialists to help deliver these goals.

Please note the closing date for applications is: Sunday 21st April


The core of your role will be liaising with a wide variety of stakeholders to support and shape strategic business initiatives through the application of data and insight, drawing on knowledge from App Analytics and other teams (e.g. Musement, Web analytics, customer analytics and commercial analytics) where applicable. You will be involved in exploration of business-wide projects that relate to digital product analytics and will involve working alongside other analytics teams within the business (Musement, Customer and Commercial) to develop insight and solutions as a holistic group.

In relation to analytics availability, you will be responsible for creating targets for the App product teams, actionable reports, and dashboards to monitor Group-wide performance. Taking an educational/support approach, you will encourage self-service by stakeholders using clear reports by training non-analytical experts like Product owners, UX experts etc. You will enable embedding analytics into cross-functional agile delivery teams by working on the Analytics framework along with other digital analysts in the organisation.

You will be working alongside Digital Analysts embedded within pods to drive cross product/pod insights and will have opportunity to support and shape the development of our multiple apps and features by working closely with UX, Design, POs. and App implementation specialists to gather Analytics requirements for new features and provide detailed analysis when delivered.

You will develop and share best practice for conducting feature analysis or A/B tests focussing on:

  • Hypothesis generation by working along with POs, DX experts
  • Creating a test plan based on the hypothesis
  • Writing Dev requirements along with implementation experts
  • Ensuring the test/feature is deployed correctly and the data is validated
  • Test measurement:
  • Calculation sample size
  • Test duration
  • Using various approaches to calculate significance like Baysian, t-Test, Chi-square
  • Understating of type I and Type II errors
  • Degree of freedom
  • Interpreting results
  • Interpreting results: assigning value if successful, else learn and iterate.
  • You will also be responsible for coaching stakeholders to achieve greater analytical understanding and adoption of data-driven digital change.


  • Experience in using enterprise level digital analytics solutions, ideally Big Query using SQL or Adobe Analytics, GA360.
  • Experience manipulating and analysing data through SQL for Big Query, R or Python, and a basic understanding of statistics.
  • Appreciation and/or implementation experience of digital analytics data collection methods in App
  • Experience with visualisation tools (Tableau, Spotfire, Data Studio…).
  • Data analysis. Comparing data sets, identifying valuable customer segments, spotting trends, seeking reasons for reduced conversion rates. Presenting the results as insights and recommendations at a business level.
  • Proven stakeholder management abilities with ability to educate and drive change
  • Numerate and analytical mind set with a focus on the commercial benefits of making changes
  • Excellent communication and presentation skills, including ability to communicate complex data effectively to a variety of audiences via a variety of means (visual, verbal and written)
  • Passion for data and delivering meaningful insight
  • Interest in the travel industry and digital technology/ developments
  • Understanding of digital data collection techniques and limitations
  • Strong interpersonal skills and teamwork focus
  • Strong learning agility with enthusiasm to learn and develop new skill
  • Wider knowledge of digital technology (outside of analytics) preferable


  • Fantastic holiday benefits including discounts, special offers and the ability to purchase additional ‘TUI time off’
  • Health and Wellbeing support in five key areas – Financial, Health, Social, Community and Career
  • Discretionary Bonus Scheme
  • Private Medical Insurance, single cover with option to add dependants
  • Permanent Health Insurance
  • Pension scheme and life assurance

​We want to be the best-loved holiday company not only for our customers, but for our colleagues too. That’s why we offer a variety of benefits that go above and beyond a competitive salary, so we can help you to live your best life happily at TUI. Click here to find out more.

We love to see your uniqueness shine through and inspire the future of travel.​ If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA

If you require any further information regarding this opportunity, please email

Your application is important to us and we aim to get back to you shortly after the closing date

Company benefits

Travel credit – All benefits vary by location and job role, we'd be happy to chat to you about this in more detail
Work from anywhere scheme – TUI WORKWIDE means colleagues can work from abroad for up to 30 working days a year
Employee discounts
Flexible working week
Bank holiday swaps
Time off in-lieu
Religious celebration leave
Buy or sell annual leave
Health insurance
Gym membership
Open to part time work for some roles
Mental health platform access
Enhanced maternity leave
Shared parental leave
Pregnancy loss leave
Enhanced paternity leave
Compassionate leave
Cinema discounts
Season ticket loan
Travel insurance
Cycle to work scheme
In office catering
Commuter loan
Annual pay rises
Annual bonus
Life assurance
Salary sacrifice
Matched pension contribution
In office workout classes
Teambuilding days
Employee assistance programme
Charity donation scheme
Enhanced sick pay
Share options
Faith rooms
Volunteer days
Lunch and learns
L&D budget
Personal development days
Mental health days
Employees are very happy with their working location freedom
Employees are largely happy with the flexibility in the hours they work
Employees are largely happy with the benefits their company offers
Work-life balance
Employees feel that they can switch off quite easily from work
Role modelling
Employees feel that most people work flexibly
Employees feel they have complete autonomy over getting their work done

Additional employee ratings
(these do not contribute to the FlexScore®)

Employees feel that the diversity is good and there are continued efforts to improve it
Employees feel that the culture supports equity and inclusivity well
Employees enjoy the working environment
Employees feel quite excited about the company mission
Employees feel that their salary is fair and in line with the market average

Working at TUI Group

Company employees

60,000 globally

Gender diversity (male:female)


Office locations

Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Mexico, The Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, United Kingdom, USA

Hiring Countries





Dominican Republic
















United Kingdom

Awards & Achievements

Most flexible companies

Most flexible companies

Flexa100 2024

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