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TUI Group

Organic Social Manager

Location:  Luton, United Kingdom
Location flexibility:  Remote-first, 1 office day / week, 2 office days / week, 3 office days / week, 4 office days / week
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Job Description

Join us as Organic Social Manager and take the helm of Marella Cruises' social media presence, where you'll craft engaging content, build vibrant communities, and steer our brand story across the digital seas.

Applications for this role will close on 17 September. The successful candidate will work on a hybrid basis, spending two days a week in our Luton office.

ABOUT OUR OFFER

  • Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
  • Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
  • A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
  • Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.
  • Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

ABOUT THE JOB

  • You'll set the course for our organic social strategy, defining best practices and driving engagement across owned channels whilst ensuring content is accurate, legal, and on-brand.
  • Conceptualise, brief, and plan scroll-stopping social-first content that sparks conversation and tells our story, managing our social media platform to ensure smooth approvals and administration.
  • Build and nurture thriving social communities, driving positive sentiment and supporting our Customer Contact Centre to deliver exceptional experiences.
  • Tune into the conversations that matter, using social listening insights to inform content planning, identify passion points, and protect our reputation.
  • Be the steady hand in stormy seas by implementing and refining our crisis response processes to safeguard brand trust.
  • You'll analyse and interpret social metrics, turning data into actionable recommendations that keep us ahead of the curve and exploring emerging platforms to keep our presence fresh and relevant.

ABOUT YOU

  • You bring proven expertise in organic social strategy and community management across multiple platforms.
  • A creative eye for social-first content and a passion for storytelling that resonates are essential to your approach.
  • Excellent analytical skills enable you to interpret data and deliver actionable insights that drive performance.
  • Experience with social listening tools and crisis communications will help you navigate the digital landscape with confidence.
  • Your ability to build relationships across the business – from PR to Customer Service – means you'll thrive in our fast-paced environment.
  • Leadership experience is important as you'll guide and develop our Social Media Specialist, allocating work and providing growth opportunities.

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.


We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.

#LI-SH1

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Social Campaign & Influencer Manager

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#1 MOST FLEXIBLE COMPANY

Working at TUI Group

Hybrid Remote-first

A little flex time

Company benefits

Accrued annual leave
Adoption leave – In the UK, an enhanced pay scheme if you’re on maternity, adoption, partner or shared parental leave along with additional support as you begin your new family adventure.
Annual bonus
Annual pay rises
Bank holiday swaps
Neurodiversity assessment – As part of our private medical cover (available to eligible colleagues), you'll get access to Neurodiversity Assessment and Support for you and eligible family members aged 7 and over
Buy or sell annual leave
Car allowance
Career and family coaching
Carer’s leave
Charity donation scheme
Chill out zone
Cinema discounts
Coaching
Coffee discounts – Subsidised Costa coffee in our Luton, UK office.
Collaboration spaces – In Luton - Brand-new games area with a pool table which doubles as a ping pong table, a darts board, an air hockey table and sofa seats
Company freebies
Compassionate leave
Complimentary Medical Services
Cycle to work scheme
Dental coverage
Eldercare services
Electric Car Salary Sacrifice
Emergency leave
Employee assistance programme
Employee discounts
Employee recognition scheme – Regular recognition across the year.
Enhanced maternity leave
Enhanced paternity leave
Enhanced pension match/contribution
Eye Care Support
Faith rooms
Financial advice
Financial coaching
Further education support
Gym membership
Hackathons
Health insurance
In house training – Whole host of global learning opportunities available to all colleagues to sign up to monthly.
L&D budget
Language lessons
Learning platform
Life assurance – We provide a Life Assurance benefit which means that in the event of your death, while employed by TUI, a lump sum would be payable to your beneficiaries.
Life insurance
Lunch and learns
Meditation space
Menopause support
Mental health platform access
Mentoring
Neonatal leave
On-site catering
On-site wellness room – In Luton - wellbeing room dedicated to physical and mind wellbeing which complements our existing male and female faith and reflection rooms
Open to part time work for some roles
Personal development days
Physiotherapy
Pregnancy loss leave
Pregnancy support
Private GP service – 24/7 virtual GP available as part of our EAP in the UK&I.
Religious celebration leave
Restaurant discounts
Sabbaticals
Salary sacrifice
Share options
Shared parental leave
Teambuilding days
Travel credit
Travel insurance
Volunteer days
Will writing
Work from anywhere scheme – TUI WORKWIDE means colleagues can work from abroad for up to 30 working days a year
Work from home budget – For our remote colleagues.
Health cash plan
Health assessment
Mental health support
Women’s health support
Study support
Ergonomic workstations
On-site barista – Costa coffee on offer in our Luton, UK office.
Modern office – Brand-new office opening in Autumn 2026 for UK colleagues based in Luton.
On-site shower
Private booths
Secure on-site parking
Additional voluntary pension contribution
Death in service
Legal consults
Open to compressed hours
Women’s health leave
Professional subscriptions
Personal development budgets

Awards & Accreditations

1st - Most Flexible Company

1st - Most Flexible Company

Flexa awards 2026
Best Work-Life Balance

Top 5 - Best Work-Life Balance

Flexa awards 2026
1st - Best Career Progression

1st - Best Career Progression

Flexa awards 2025
2nd - Most Flexible Company

2nd - Most Flexible Company

Flexa awards 2025
WFA

WFA

Flexa awards 2025
Most Inclusive Company

Most Inclusive Company

Flexa awards 2025
Most flexible companies

Most flexible companies

Flexa100 2024
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