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TUI Group • Luton, United Kingdom

Marketing Campaign Optimisation Specialist

Employment type:  Full time

Remote-first

A little flex time

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Job Description

TUI is transforming our marketing to be highly relevant to each customer, driven by their history and behaviours. Join us as we move to advanced, highly personalised customer journeys, campaigns and activities automated by real-time data and analytics. As a Marketing Campaign Optimisation Specialist, you’ll deliver analytically driven campaign insights for our 1 to 1 automated campaigns and journeys. You’ll use customer and campaign data to generate insights and spot opportunities to increase engagement, drive sales and enhance consumer experience.

You will be responsible for setting up a testing framework and to drive the optimisation of our industry-leading campaigns and journeys that leverage the power of the leading real-time marketing platform – Braze. You will optimise automated journeys and campaigns (templates & components) for all markets using all available channels (e.g. mobile push, in-app messages and content cards, email etc.).

At TUI we believe that work is something you do not somewhere you go, therefore we are pleased to advise we can consider a hybrid working model for this role. Closing date for applications will be Wednesday 19th June.

This role can be based in either our Luton, Hannover, Rijswijk, Zanentem or Stockholm office.

ABOUT THE JOB

Campaign and Segment Analytics:

  • Create action-driven insights from campaign tests and performance metrics.
  • Use analytical techniques to generate data insights and translate these into business stories to drive action.
  • Understand campaign metrics, channel mix, audience optimization, and testing techniques.
  • You will work closely with the Group Analytics team to ensure knowledge transfer and align on methodologies.

Journey & Campaign Optimisation:

  • Build testing frameworks for campaign optimisation and AB tests.
  • Build advanced campaign or journey optimisations and tests.
  • Ensure audience size for marketing automations is optimised.
  • Work with Platform & Analytics teams to define data requirements for delivery and evaluation of each campaign test.
  • Become an expert in Braze on campaign testing and optimisations.

ABOUT YOU

  • Proven experience in similar analytical and or campaign optimisation roles
  • Good technical knowledge of marketing platforms, and good knowledge of relevant coding languages (SQL, Python, R, Liquid script etc.)
  • Preferably a proven track record of implementing multichannel marketing communications through industry-leading technology (ideally Braze but also Salesforce, Adobe, EMarsys, IBM etc.)
  • Comfortable working in a large pan European business, where some travel will be required.
  • Fluent in English, ability in other languages desirable but not essential (German, French & Dutch)
  • Strong problem solving capabilities, organisation skills and very logical train of thought
  • Capability to communicate between IT and Marketing
  • Excellent attention to detail
  • Education in quantitative field (business economics, data analysis, statistics)

ABOUT OUR OFFER

  • Fantastic holiday benefits including discounts, special offers and the ability to purchase additional ‘TUI time off’
  • Health and Wellbeing support in five key areas – Financial, Health, Social, Community and Career
  • Discretionary Bonus Scheme
  • Private Medical Insurance, single cover with option to add dependants
  • Permanent Health Insurance
  • Excellent rates with foreign exchange
  • Pension scheme and life assurance

We want to be the best-loved holiday company not only for our customers, but for our colleagues too. That’s why we offer a variety of benefits that go above and beyond a competitive salary, so we can help you to live your best life happily at TUI. Click here to find out more.​

We love to see your uniqueness shine through and inspire the future of travel.​ If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA

If you require any further information regarding this opportunity, please email careers@tui.co.uk. We really value your interest in TUI and will be back in touch with you shortly after the application closing date.

Company benefits

Travel credit – All benefits vary by location and job role, we'd be happy to chat to you about this in more detail
Work from anywhere scheme – TUI WORKWIDE means colleagues can work from abroad for up to 30 working days a year
Employee discounts
Flexible working week
Bank holiday swaps
Time off in-lieu
Religious celebration leave
Buy or sell annual leave
Health insurance
Gym membership
Open to part time work for some roles
Mental health platform access
Enhanced maternity leave
Shared parental leave
Pregnancy loss leave
Enhanced paternity leave
Compassionate leave
Cinema discounts
Season ticket loan
Travel insurance
Cycle to work scheme
In office catering
Commuter loan
Annual pay rises
Annual bonus
Life assurance
Salary sacrifice
Matched pension contribution
In office workout classes
Teambuilding days
Employee assistance programme
Charity donation scheme
Enhanced sick pay
Share options
Faith rooms
Volunteer days
Lunch and learns
Hackathons
L&D budget
Sabbaticals
Personal development days
Mental health days
Location
88%
Employees are very happy with their working location freedom
Hours
80%
Employees are largely happy with the flexibility in the hours they work
Benefits
76%
Employees are largely happy with the benefits their company offers
Work-life balance
72%
Employees feel that they can switch off quite easily from work
Role modelling
76%
Employees feel that most people work flexibly
Autonomy
81%
Employees feel they have complete autonomy over getting their work done

Additional employee ratings
(these do not contribute to the FlexScore®)

Diversity
70%
Employees feel that the diversity is good and there are continued efforts to improve it
Inclusion
75%
Employees feel that the culture supports equity and inclusivity well
Culture
80%
Employees enjoy the working environment
Mission
75%
Employees feel quite excited about the company mission
Salary
52%
Employees feel that their salary is fair and in line with the market average

Working at TUI Group

Company employees

60,000 globally

Gender diversity (male:female)

80:20

Office locations

Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Mexico, The Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, United Kingdom, USA

Hiring Countries

Austria

Belgium

Croatia

Denmark

Dominican Republic

Finland

France

Germany

Greece

Indonesia

Malaysia

Mexico

Netherlands

Norway

Portugal

Spain

Sweden

Thailand

Tunisia

Türkiye

United Kingdom

Awards & Achievements

Most flexible companies

Most flexible companies

Flexa100 2024

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