Head of Marketing & Sales Analytics

Job Description

As Head of Marketing & Sales Analytics, you'll lead the strategic analytics function within your region, providing crucial data insights that drive business performance and shape multi-million media investment decisions while supporting our digital growth objectives.

ABOUT OUR OFFER

• Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
• A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
• Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.
• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

ABOUT THE JOB

• You'll lead the strategic analytics agenda across marketing and sales, partnering with senior stakeholders to shape investment decisions and ecommerce strategies while championing a test and learn culture.
• Overseeing the development of comprehensive reports and dashboards, you'll ensure delivery of actionable insights to marketing, sales and commercial teams through robust, accurate and timely data.
• We'll look to you to track sales and marketing performance against forecasts and budgets, providing detailed analysis of performance drivers and working with trading teams to optimize on-site revenue and conversion.
• You’ll lead the evolution of our analytics function, working closely with group colleagues to future-proof our analytics architecture and capabilities, modernise visualisation and reporting and continually improve how we turn data into actionable insight.
• Taking ownership of regional media measurement frameworks, you'll play a key role in leveraging full funnel marketing data and insight to optimise spend across brand and performance marketing channels for both short-term ROI and long-term growth.
• You’ll provide clear insight into sales performance via digital channels, providing clear and timely insight into trading discussions to maximise digital sales growth.
• Your role also involves directing post-campaign analysis for CRM activities, improving integration of CRM reporting with wider marketing analytics as well as being a voice of the customer leveraging our data and analytics to drive customer-centric decisions.
• Leading the analytics engineering operations, you'll oversee the building of regional analytics infrastructure while managing a team of analytics professionals across multiple disciplines.

ABOUT YOU

• You have proven experience in marketing and sales analytics, with a track record in leading analytics teams.
• Understanding of eCommerce metrics, digital marketing channels, attribution modelling, and performance measurement comes naturally to you, supporting your ability to make data-driven recommendations.
• Your knowledge of forecasting methodologies and budget planning processes enables you to effectively track performance against business targets.
• Familiarity with data visualization tools and analytics platforms allows you to translate complex data insights into actionable business recommendations.
• You communicate effectively with stakeholders at all levels, building strong relationships that foster collaboration and drive business outcomes.
• A passion for developing analytics talent and fostering a culture of innovation supports your approach to team leadership and continuous improvement.

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.