Digital Marketing Analyst

Job Description

We are looking for a Digital Marketing Analyst to join our energetic and passionate Marketing & Sales team, who are responsible for a large portion of web traffic and bookings across all core TUI products.

As a Digital Marketing Analyst, you would be joining the Digital Marketing Analytics function who act as an internal agency for the Digital Marketing team. You would be responsible for the creation, setup and maintenance of new data tags, scripts and parameters within the Marketing ecosystem. This will include working closely with the UK and Group Digital teams to ensure that the data is accurate and received in a timely manner. You will also be working on key projects such as Digital Data Unification and Marketing Effectiveness to ensure that TUI remains on the cutting edge of tech.

The combination of working for the world’s largest tourism business in a fast-paced marketing role make this an exceptionally interesting place to work and a great place to grow your analytics career.

The role will be published until 15th May 2026.

ABOUT OUR OFFER

• Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
• A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
• Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.
• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

ABOUT THE JOB

• Marketing Architecture: Ownership and maintenance of UK&I MarTech stack across Digital Marketing channels such as Paid Search, Social and others
• Tag Management: Responsible for digital marketing tag management across TUI UK&I websites
• Feed Management: Responsible for the setup and update of digital marketing feeds across UK Digital
• Google Cloud Engineering: Responsible for the creation, maintenance and validity of our Google Cloud database via BigQuery and similar programs
• Strategic Projects: Key analytics contact for strategic data projects relating to the UK Digital Marketing Tech Stack such as bidding enhancements
• Marketing Effectiveness: Support the wider Digital Team to ensure that data is used effectively and efficiently via initiatives such as testing and attribution
• Future-Proofed Measurements: Work alongside third-party agencies to help enhance our technical capabilities and ensure consistent measurements in a post-cookie environment

ABOUT YOU

• Experience using Google Marketing Platform or similar products required
• Familiarity with tag management solutions such as Google Tag Manager or Tealium
• Solid understanding of coding best practices & how to adapt these to requirements
• Knowledgeable on Data Compliance and Security topics such as GDPR and CCPA preferred
• Proficient in Python and SQL essential, with other programming languages preferred
• Working understanding of how data is collected using APIs, cookies and other solutions
• Excellent communication skills with experience of working across multiple different teams in different countries with varying knowledge levels
• Highly flexible and adaptable in a fast-paced environment

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.