CRM Manager

Job Description

You will be part of a team responsible for creating industry-leading sales & marketing campaigns and journeys that leverage the power of the leading real-time marketing platform – Braze. Focussing on a specific journey or lifecycle phase, you will drive the strategy for automated journeys and marketing campaigns for all TUI source markets (UK, Germany, Belgium, Netherlands, Sweden, Finland, Norway and Denmark) to increase sales from holidays, experiences & extras. This will involve using all available channels (e.g. email, app push, in-app messages & content cards, SMS, etc) with a ‘design once, execute once’ approach.

At TUI we believe that work is something you do not somewhere you go, therefore we are pleased to advise we can consider a hybrid working model for this role.This role can be based in either our Luton, Hannover or Rijswijk office and the closing date for applications will be 8th october 2024..

ABOUT OUR OFFER

• Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
• A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
• Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams
• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

ABOUT THE JOB

• You'll put customer insights at the heart of everything you do (descriptive, predictive models, recommendations etc.) and work with relevant analytical/insight teams to deliver against your strategy, roadmap and briefs
• You will help develop the overall customer contact plan (as part of the overall strategy) that is based on customer insights, recognizes the drivers of value in our business, and allows for essential variations by market and product.
• Interrogate performance reports and analysis to understand the key drivers of performance, develop action plans to help drive performance
• Define briefs for the journeys and campaigns that need to be developed. Working with our designers and automation specialists to create the required selections, templates and components.
• You'll also work closely with local CRM teams and other key stakeholders to develop a clear campaign calendar and roadmap for your Centre of Excellence. In a Centre of Excellence, each team has a focus on one of the following areas: base management, holiday inspiration, pre-departure, cross-sell, on holiday and post-holiday retention.

ABOUT YOU

• Significant experience of developing data-driven marketing and CRM programmes, ideally in a multi-brand or multi-country environment. Proven experience delivering successful manual CRM campaigns and CRM automations on large scale.
  Highly organised with a flexible approach and openness to work in fast evolving structures with / for various stakeholders, with proven ability to deliver to deadlines
• Highly commercial, with ability to define, identify and prioritise high value initiatives.
• Strategic thinker and powerful communicator with the ability to articulate complex concepts and ideas in a clear and concise way, but at the same time be hands on to deliver campaigns that influence your KPI‘s
• Able to adapt between markets and excellent networker displaying strong relationship management to co-ordinate through a complex organisational matrix
• Comfortable working in a large pan European business, where some travel will be required. Fluent in English; ability in other languages especially German or Dutch would be very beneficial

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.