Ad Sales Planning & Optimisation Manager

Job Description

Company Description

We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels.

Great journeys start with Trainline 🚄

Now Europe’s number 1 downloaded rail app, with over 125 million monthly visits and £5.3 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, and affordable as it should be.

Today, we're a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh, Berlin, Madrid, and Brussels. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high-speed journey.

Job Description

Trainline Advertising’s vision is to offer the most marketplace-centric advertising to connect rail and coach travellers with advertisers at the right moments. Trainline Advertising will enable advertisers to engage with our customers through the entire marketing funnel - from awareness through to purchase and loyalty.

About the Role

We are looking for a highly motivated and detail-oriented Ad Sales Planning & Optimisation Manager to join our Advertising team. You will play a crucial role in managing and optimizing our digital advertising campaigns across various clients and platforms. The role broadly covers three areas of responsibility: 1) assisting the ad sales team with media plans and pitches, 2) successful execution and optimisation of programmatic and direct advertising campaigns, 3) client relationship management to nurture and grow our advertising accounts, and 4) establishing internal operational processes related to the sales and execution of on-platform and off-platform campaigns.

You will work cross-functionally with internal teams including Ad Sales, Supply, Brand and Marketing, to achieve these objectives. The ideal candidate will have a proven track record in ad operations, a deep understanding of the digital advertising landscape and ad technologies and is an expert in Google Ad Manager.

What you will do

• Manage relationships and grow revenue from existing advertising accounts across programmatic and direct.

• Oversee the end-to-end execution of digital advertising campaigns, including campaign setup, trafficking, and monitoring to ensure accurate and timely delivery of ads.

• Continuously monitor campaign performance and implement optimization strategies to maximize performance and revenue.

• Generate regular reports on campaign performance, including key metrics, trends, and actionable recommendations for optimization.

• Resolve ad delivery, ad quality, and technical issues, liaising with the relevant teams for support as needed.

• Define, implement and manage operational processes that support growth of Trainline advertising business across both programmatic advertising and direct campaigns.

Qualifications

What You Will Need

You will be a smart, data-driven, commercially minded individual ready to take on the exciting opportunity of being a founding member of an ad organization within a business with meaningful growth and purpose.

• 3+ years of relevant experience in the advertising sector, either publisher/agency side or in ad tech, focusing on operations

• Mastery of working in, and troubleshooting across, ad-servers and programmatic buying/selling platforms (Google Ad Manager experience essential)

• Deep knowledge of ad tech and experience managing relationships with advertising clients, DSPs, and other vendors

• Demonstrated experience in extracting actionable insights and developing business strategies from data

• Demonstrated experience with building and nurturing client relationship management

Additional Information

Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, extra festive time off, and excellent family-friendly benefits.

We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one!

Our values represent the things that matter most to us and what we live and breathe everyday, in everything we do:

• 💭 Think Big - We're building the future of rail
• ✔️ Own It - We focus on every customer, partner and journey
• 🤝 Travel Together - We're one team
• ♻️ Do Good - We make a positive impact

Interested in finding out more about what it's like to work at Trainline? Why not check us out on LinkedIn, Instagram and Glassdoor!