Senior Email Marketing Manager

Job Description

Our Mission

We’re not your average benefits platform – we’re the driving force that uplifts people’s lives. Our technology connects the entire benefits ecosystem, creating better outcomes for employers, employees, brokers, and providers.

Our mission is clear: to build a world where everything works at its best, ensuring every employee gets the support they need to thrive—both at work and beyond.

Your Mission

As a Senior Email Marketing Exec at Ben, you’ll be the driving force behind our email marketing efforts. Your focus will be on:

• Creating and optimising compelling email campaigns

• Moving prospects through the funnel and turning customers into advocates

• Shaping how we communicate with top global companies

Things you will be working on…

• Creating and shaping our email strategy to nurture leads, drive customer acquisition, and increase engagement at every stage of the customer lifecycle.

• Building audience segments and making sure our lists are growing, healthy and compliant.

• Writing and executing email campaigns that cut through the noise and create a consistent narrative throughout the buyer journey

• Bringing our brand to life by making sure our email copy and visuals align with our brand voice and drive engagement.

• Analysing performance (open rates, CTRs, conversions) and using insights to develop strategies that improve performance, user experience and ROI.

• Driving growth by creating campaigns that accelerate the sales funnel and boost product adoption.

You will love this role if you have…

• Proven Experience: Several years in email marketing, CRM management, or lifecycle marketing in a B2B or SaaS environment

• Tech Savvy: You have good knowledge in segmentation, user journeys, personalisation, automation strategies, conversion optimisation and have worked with Hubspot before.

• Great writing skills: You have a passion for great copy and creative thinking, and can write emails that cut through the noise

• A passion for great email marketing: You keep up to date with email marketing best practices and latest trends, and always looking for ways to improve

• Analytical & Detail-Oriented: You bring sharp analytical skills and an eagle eye for details to everything you do.

• Cool Under Pressure: Thrive in fast-paced environments, staying calm and effective when facing challenges or ambiguity.

• Team Player: Experienced in collaborating with Marketing, Sales, Customer Success and Product

You will not love this role if you….

• You thrive on rigid structure. We’re a dynamic startup figuring things out as we grow. This is a new role at Ben, so you will be creating the process as you go.

• You prefer slow and steady over fast and furious. Our pace is quick, and we’re action-oriented, especially when it comes to solving customer challenges.

• You’re not ready to own your own results and be held accountable

• Wait for others to step up, or to be told what to do. We are a high-performance and high-reward work place and are looking for people who are proactive

Our Compensation & Benefits (... It's all in the name! 😉)

It’s important to us to practise what we preach when it comes to our benefits. We know what good looks like and we want to provide the best for our team, with a comprehensive and inclusive benefits package.

We’ve built an offering that provides a selection of benefits across key pillars: health & wellbeing, family, lifestyle, finance and social.
You can see a selection below, along with the full offering here.

💰 Competitive base salary + equity, so you own what you build

💳 £100 monthly personal Ben Balance: for whatever works for you, whether that's Netflix, Spotify, or a really expensive cup of coffee! This allowance will increase by £50 for each year of service until you reach £250

🔋 £500 annual Learning & Development allowance: plus 3 days paid study leave a year to support you with your professional development

👩🏽‍💻 £500 work from home set up allowance, which you can put towards kitting out your home office

🍔 Weekly lunch provided in office so you can spend quality time with the team over some tasty food!

🏖 28 days of holidays a year (plus bank holidays, which you have the option of swapping for days of celebration that are significant to you) ...and an option to buy or sell 5 days per year. Also, your holiday entitlement will increase to 30 days at your 3rd year of service!

🌴 Generous work-from-anywhere scheme, allowing you to work from abroad for up to 3 weeks, twice a year

🍼 Enhanced parental leave and workplace nursery scheme to support with the cost of childcare in a nursery setting

🧠 Comprehensive and tailored mental health support through a leading provider

💪 Access to a choice of fitness memberships

❤️ Comprehensive Private Medical Insurance

💌 Funded Life Assurance cover with the option to voluntarily increase

🍿 Team activities: we have quarterly team social budgets to support spending time together and we frequently organise company wide events

Diversity and Culture at Ben

We are organically growing a brilliantly diverse, inclusive and respectful bunch of people we are extremely proud of. This should go without saying but all applications are very much welcome. If you need any adjustments to support you with your application, just let us know by emailing jobs@thanksben.com.