Growth & Lifecycle Marketing Manager

Job Description

Hello, we’re ScreenCloud!

Founded in 2015 and with 10,000+ customers around the globe, ScreenCloud is a cloud-based SaaS company, employing over 100 people in our Bangkok, Belfast, LA, Charlotte and London hubs.

At ScreenCloud, we’re hard at work helping businesses to make stronger connections at scale, and with those who are most important to them; their employees & their customers. By using the screens on their walls & the content in their systems, we enable the sales, productivity & engagement that keep our customers’ businesses thriving.

We believe AI is reshaping how we work. The playbook is still being written, and we find that exciting. We're building a company where AI empowers every team member to have outsized impact and we're looking for people who share that vision.

We’re very proud of our product and we’re also incredibly proud of our people. It’s our ‘ScreenClouders’ and the culture they nurture that will take us where other companies just can’t go. So if you’re someone looking to join a team of talented individuals, apply below!

The Role:

ScreenCloud has strong momentum — a growing customer base, an active trial funnel, and a product that genuinely solves a problem people care about. The next chapter is about converting that traction into an accelerated growth machine.

This is a systems operator role, not a campaign manager role. You’ll own the PLG funnel end-to-end — from the moment someone discovers ScreenCloud all the way through to trial, activation, and paid conversion — but you’ll run it the way a 2026 growth leader should: with AI agents handling the repetitive, automation replacing the manual, and your judgment reserved for the decisions that actually move the needle.

You’ll work closely with Product Growth, RevOps, and Sales to turn product behaviour into commercial signals. You’ll build and own the marketing automation stack as a self-optimising engine — with defined logic, triggers, and feedback loops — not a collection of campaigns. If your instinct when volume increases is to ask what’s not yet automated before reaching for headcount, you’ll fit here.

This isn’t a role for someone who wants a well-defined brief and a settled stack. It’s for someone who wants to build the engine — define the metrics, design the systems, run the experiments, and own the outcomes.

Responsibilities:

• Own the full PLG marketing funnel — acquisition, trial activation, paid conversion, and self-serve expansion

• Define and manage Product Qualified Lead (PQL) scoring and routing logic with RevOps and the Growth PM

• Design AI-agent workflows for lifecycle personalisation, PQL scoring, and content variation — reducing manual intervention without reducing performance

• Own web CRO strategy — landing pages, trial onboarding flow, and conversion optimisation

• Run a continuous A/B testing programme across the funnel

• Define channel mix and budget allocation for PLG acquisition

• Manage a Paid Campaigns Manager and Web Developer day-to-day — measuring team output by funnel outcomes; evaluate what should be automated or outsourced to agents before considering adding resource

• Own the tooling and orchestration layer: you decide what’s in the stack and why, and you’re accountable for its output

• Report on funnel performance weekly and present to the CMO and board quarterly

Requirements:

• You have 5+ years in growth or lifecycle marketing in a B2B SaaS environment

• You’ve owned a PLG or self-serve funnel end-to-end — not just a slice of it

• You’re fluent in marketing automation platforms (HubSpot, Marketo, Braze or similar)

• You think in systems — funnels, feedback loops, triggers — and you build accordingly

• You’ve built or significantly configured automated marketing systems, not just used them; you’ve designed the logic

• You have a point of view on where AI-assisted personalisation and propensity modelling are genuinely useful versus overhyped — and you’ve tested that view in practice

• You’re comfortable with data: you can pull a cohort analysis, interpret a conversion curve, and turn it into an action

• You communicate clearly across functions — as comfortable with Product, Sales, and RevOps as you are with creative

Bonus Skills

• Experience with product analytics tools (Amplitude, Mixpanel, PostHog)

• Familiarity with PQL frameworks and product-to-CRM data pipelines

• Experience running lifecycle programmes across both SMB self-serve and enterprise-intent accounts

• Hands-on experience with AI agent pipelines (n8n, Make, LangChain, or similar) applied to marketing automation

• Working knowledge of AI/ML applications in marketing: propensity models, dynamic segmentation, content generation

Interview Process and Experience

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At ScreenCloud, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles! If you require any reasonable adjustments, please let our friendly recruitment team know.

Key Info

• Typical Process: Intro to ScreenCloud - Meet the Hiring Manager - Challenge - Final

• Hybrid Friendly Working: 2-3 days in Office

• Flexi-Hours: We don’t follow the strict 9-5 here, we trust you to execute your role to the highest standard whilst being able to make time for the things you love!

Benefits

• Take the Time You Need – Unlimited paid time off to rest, recharge, or explore.

• AI As Standard - You'll have access to the AI tools you need to work the way we're describing. We don't ask you to work with AI and then make you fight for a license.

• Hybrid-First Flexibility – A blend of in-office collaboration and remote freedom

• Work From Anywhere – Up to one month a year to work remotely from any location in the world

• Home Office Boost – Stipend to set up your ideal remote workspace.

• Flexible Hours – Work when you're most productive with our flex-time approach

• Future You, Funded – You are entitled to a provident fund

• Family First – Generous, enhanced parental leave for all parents

• Grow With Us – Personal development budget to fuel your learning and career growth

• Comprehensive Health Coverage – Private medical insurance