Personalization Marketing Technologist

Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

Role Overview

We are seeking a Personalization Marketing Technologist who helps marketing teams deliver more relevant, consistent, and effective omnichannel customer experiences across channels.

This role focuses on how personalization supports marketing and business goals such as acquisition, engagement, and growth by defining shared frameworks for decisioning, testing, and signal usage. The role does not build or execute campaigns or experiences, but instead enables marketing teams by providing clarity, guardrails, and reusable approaches for personalization at scale.

The Personalization Marketing Technologist operates at the intersection of marketing strategy, customer understanding, and enabling technology, ensuring personalization efforts are purposeful, measurable, and aligned with customer expectations.

What You Will Do

Enable Personalization Strategy

• Partner with teams to shape how personalization is used to achieve marketing objectives

• Define common personalization use cases across lifecycle stages such as onboarding, nurture, expansion, and renewal

• Help teams decide when personalization adds value and when simpler approaches are more effective

Define Decisioning and Testing Frameworks

• Establish shared guidelines for how customers or accounts are prioritized, how messages, offers, or experiences are selected, and how conflicts between messages are resolved across channels

• Define practical approaches to testing and learning that allow teams to improve performance over time

• Ensure personalization approaches are measurable and aligned to agreed business outcomes

Guide the Use of Customer Signals

• Help marketing teams understand which customer signals such as behavioral, contextual, intent, and lifecycle are appropriate for different personalization use cases

• Partner with data and operations teams to ensure key signals are available, understood, and used consistently

• Surface gaps or limitations in data that block effective personalization and help prioritize improvements

Set Guardrails and Best Practices

• Define guardrails that balance relevance and customer value, brand consistency, and privacy and trust

• Promote reuse of proven personalization patterns rather than one off tactics

• Help reduce over messaging and conflicting experiences across channels

What You Bring

• Seven or more years of experience in marketing, digital, lifecycle, personalization, or customer experience roles

• Strong understanding of campaign strategy, segmentation, messaging, and customer journeys

• Experience working with personalization or audience platforms such as Adobe Target, Adobe Audience Manager, Adobe Experience Platform based personalization, or similar platforms

• Ability to connect customer and business needs to data and decisioning requirements

• Experience defining standards, frameworks, or best practices used by multiple marketing teams

• Strong communication and stakeholder influence skills

About the Team

Join the Marketing Automation and Platform (MAP) team, which unifies audience activation, marketing automation, and channel technologies to accelerate cross-channel activation, scale automation, and drive continuous innovation. All in pursuit of delivering true omnichannel personalization at scale.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 121,800 - 255,700 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 444770 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid