Ad Planner Consultant (limited, full-time)

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What you'll build

As an Ad Planner, you will bring SAP's marketing campaigns to life across digital channels by transforming campaign objectives, audience insights, and messaging strategies into effective advertising executions. Working closely with campaign managers, marketing stakeholders, and external agencies, you will ensure advertising campaigns are delivered accurately, efficiently, and in alignment with business goals.

In this role, you'll develop channel-specific advertising briefs, recommend the most effective advertising formats, and oversee the creation and delivery of digital advertising assets across search, display, social, native, and video channels. Rather than producing creative assets directly, you will collaborate with external agencies and creative partners to ensure all deliverables meet campaign requirements, platform specifications, and SAP brand standards.

You will be responsible for managing advertising workflows, coordinating agency execution, conducting quality assurance reviews, and driving continuous optimization through testing and performance insights. Your work will directly impact campaign effectiveness, audience engagement, and marketing success by ensuring every advertising execution is delivered with quality, consistency, and precision.

What you bring

• Experience in digital advertising, campaign activation, ad operations, media execution, or a related marketing discipline.
• Strong understanding of digital advertising formats and specifications across search, display, social, content syndication, programmatic and video.
• Experience working with external agencies and creative partners.
• Ability to translate campaign objectives and marketing strategies into clear advertising requirements and creative briefs.
• Strong attention to detail with experience in quality assurance, asset reviews, and troubleshooting execution issues.
• Analytical mindset with the ability to interpret campaign performance data and identify optimization opportunities.
• Excellent project management and stakeholder management skills, with the ability to coordinate across multiple teams, regions, and timelines.
• Strong communication skills, collaborative mindset, and a passion for delivering high-quality customer experiences.

Where you belong

You'll be part of a collaborative global digital marketing team that connects campaign strategy with advertising execution. The team works at the intersection of marketing, media, creative development, and technology, partnering with stakeholders and agencies worldwide to deliver impactful customer experiences.

You'll thrive in an environment that values collaboration, continuous learning, operational excellence, and innovation. Working alongsideacuivation managers, media specialists, agencies, and marketing professionals, you'll have the opportunity to contribute to global initiatives, shape advertising best practices, and grow your expertise across the evolving digital advertising landscape.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 457869 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Limited Full Time | Additional Locations: #LI-Hybrid