Senior Performance Marketing Executive

Job Description

About Motorway

Motorway is the UK’s fastest-growing used car marketplace – our award-winning, online-only platform connects private car sellers with thousands of verified dealers nationwide, ensuring everyone gets the best deal.

Founded in 2017, our technology-led approach has redefined the experience of selling a car, generating thousands of monthly car sales and helping us to grow to a team of more than 400 people across our London and Brighton offices.

About the role

The Senior Performance Marketing Executive role sits within our dynamic, multi-disciplined marketing team. Reporting to the Senior Performance Marketing Manager, you will be responsible for supporting the profitable growth of our multi-million pound performance marketing accounts.

You’ll be hands-on in the ad platforms running the day-to-day activity across our core performance marketing channels. Embracing change and innovation, you’ll continually seek out testing and optimisation opportunities to ensure we are growing and evolving our campaigns.

You will also work closely with our advertising partners to identify additional opportunities in our accounts, as well as working and collaborating with our wider marketing team and finance, design, product and data teams.

What you'll do

• Support the Senior Performance Marketing Manager with channel strategy and growth initiatives.
• Identify opportunities across all performance marketing channels, proposing tests and reporting on results.
• Plan, launch and scale new campaigns, using data to inform decision making.
• Day-to-day account optimisation, including budgets, bid strategies, creative, copy, targeting & tracking implementation.
• Monitor key KPIs and provide regular reporting, sharing actionable insights with the wider business.
• Work with internal and external partners (e.g. Google) to drive initiatives forwards & capitalise on new opportunities.
• Deliver consistent growth across our performance marketing accounts and drive revenue within agreed efficiency targets.

Requirements

• Proven track record in at least one performance marketing specialism (PPC, Display, Paid Social), with the appetite to develop your knowledge & skills across more channels.
• Experience with one or more of the following platforms: Google/ Microsoft Ads, Facebook Ads Manager, DV360. Multiple platform experience advantageous but not essential.
• Strong data analysis skills, confident in identifying trends and presenting data in a clear, understandable way.
• Proficient use of Excel / Google Sheets and the ability to manipulate large datasets.
• A proactive self-starter, able to take initiative and prioritise multiple projects effectively.
• A strong communicator with the ability to establish and manage internal and external stakeholder relationships.
• A good understanding of the wider digital marketing landscape (e.g. SEO, Affiliates, CRM, Brand Marketing etc.)
• Experience in a fast-paced/growth company is desirable.

Benefits

• A competitive salary
• Annual learning budget - you can choose how you like to learn and find the best learning experiences to support your progression.
• BUPA health insurance
• Discounted dental through BUPA
• Discounted gym membership through BUPA
• On-Hand volunteering membership and one paid volunteering day per year
• Hybrid working from home (approximately 1-2 days in the office a week)
• Workplace Nursery scheme
• Pension scheme
• Motorway car leasing scheme - lease a zero-emissions electric vehicle at a significant discount
• Enhanced parental leave
• Top spec MacBook Pro and peripherals
• Regular social events
• Cycle to work scheme

Equal Opportunities Statement:

Motorway is committed to equality of opportunity for all employees. We work to provide a supportive and inclusive environment where all individuals can maximise their full potential. We believe our workforce should reflect a variety of backgrounds, talents, perspectives and experiences. Our strong commitment to a culture of inclusion is evident through our constant focus on recruiting, developing and advancing individuals based on their skills and talents.

We welcome applications from all individuals regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.