Brand Manager - Maynards Bassetts

Job Description

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Our mission at Maynards Bassets is to help people live life more juicy with fun and taste at the heart of everything we do. As a local jewel in the UK, this role will be focused on setting the future vision of our heritage brand, considering our iPPA approach and ensuring we are optimised to deliver our ambitions of being a proudly adult candy brand.

Working with cross-functional teams, you will deliver the portfolio strategy that is aligned with the brand vision to drive sustainable growth. You lead profit and loss management and future business development plans and objectives including new product development and platform opportunities.

How you will contribute

Working with other internal stakeholders, you will own the brand portfolio strategy and priorities to enable consumer-centric brand portfolio growth. You will develop annual plans, setting objectives and allocating resources. In addition, you will offer recommendations for integrated commercial plans, develop and execute marketing plans that deliver on revenue and profit forecasts, and share objectives. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360 degree campaigns.

What experiences you will get:

• You will have the opportunity of end-to-end brand ownership including innovation, equity and owning the Maynards Bassets AC25 & V30 strategy with input into the wider Candy strategy
• You will lead our key Maynards Bassets projects covering equity (brand foundations, brand architecture, portfolio strategy, communication, brand visual identity), innovation and long-term HFSS strategy.
• You will have line management responsibility for the UK Marketing Executive, with a focus on supporting leadership & development
• You will define our long-term iPPA and innovation pipeline for Maynards Bassets with clear, tangible plans on where to play and how to win with consumers at the heart
• You will Support and develop lead creative and design agency relationships and co-own media and digital agency partnerships, goal setting and the assessment of those agencies.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Consumer first mindset, marketing experience preferably in the consumer goods sector
• Entrepreneurial & driven mindset, sees challenges as opportunities
• Analytics and creativity—a balance of commercial and strategic acumen
• An ability to manage stakeholders effectively across an organisation
• Strong cross-functional collaboration skills with proven track record of delivery
• Communicating effectively, verbally and in writing, and executive presentation skills
• Developing and marketing product innovations
• Working effectively with other marketing disciplines and with cross-functional teams
• An ability to get the best from marketing agency partners

This role is a 10 month Fixed-Term Contract to start as soon as possible.

Our Marketing function is based in Uxbridge - we work flexibly 3 days in the office and 2 from home.

The responsibilities of this position are performed within the framework of a regional business model that is defined and managed by Mondelēz Europe GmbH, Switzerland .

No Relocation support available

Business Unit Summary

At Mondelez Europe, we are proud, not only of the iconic brands we make, but also of the people who make them. Our delicious products are created in 52 plants across Europe by more than 28,000 passionate people. We are the top maker of chocolate and biscuits and a leading maker of gum and candy. We make sure our powerful global brands and local jewels like Cadbury, Milka and Alpen Gold chocolates, Oreo, belVita, LU and Tuc biscuits get safely into our customers hands—and mouths. Great people and great brands. That’s who we are. Join us on our journey to continue leading the future of snacking around the world by offering the right snack, for the right moment, made the right way.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

Temporary (Fixed Term)

Brand & Portfolio Management

Marketing