Senior Creative & Media Marketing Manager APAC (SEA LIFE Cluster)

Job Description

What you'll bring to the team

We’re looking for a Senior Creative & Media Marketing Manager – APAC to play a pivotal role in driving demand, revenue, and brand growth across our SEA LIFE cluster.

About the Role

As Senior Creative & Media Marketing Manager, you will lead the development and execution of innovative, data-driven, integrated marketing campaigns that inspire guests and deliver commercial results across the APAC SEA LIFE cluster.

Working within a lean Go-To-Market team alongside PR, and supported by Global Centres of Excellence (Marketing, Brand, Insights, Consumer Proposition), you’ll balance creativity with performance, global strategy with local relevance, and brand storytelling with measurable ROI.

This is a highly collaborative, matrix role suited to a passionate, commercially minded marketer who thrives in fast-paced, dynamic environments.

About You

The ideal candidate will have:

• 5+ years’ experience in marketing, ideally within entertainment, tourism, hospitality, or retail

• Proven success delivering integrated, multi-channel marketing campaigns

• Strong commercial acumen with clear experience demonstrating marketing ROI

• Confident working in complex, matrix organisations with multiple stakeholders

• Excellent communication and stakeholder management skills

• Strong analytical mindset, using data and insights to shape strategy

• Experience managing budgets and agencies

• A passion for creating outstanding guest experiences

About the Benefits

• Corporate benefits including free access to all our attractions worldwide

• Domestic and global opportunities to develop and progress your skills and career in tourism and attractions

• Additional Leave (including birthday and wellbeing) and 3 volunteer days to give back to a social cause you care about

• Hybrid working model and flexible working policy

• Opportunity to be involved with our Diversity & Inclusion initiatives, including our Reconciliation Action Plan

• Being part of a business built on fun

About Us Merlin Entertainments is the company behind iconic brands like SEA LIFE, Madame Tussauds, LEGOLAND, and Peppa Pig World of Play. We operate in over 140 attractions across 25 countries, delivering memorable experiences to 54 million+ visitors a year.

We’re the leading operator of visitor attractions in Australia and New Zealand, with 10 attractions, including SEA LIFE, WILDLIFE, Madame Tussauds, and the Fly Treetop Adventures, amongst others.

Merlin Entertainments is driven by a strong social responsibility with the vision to create a world where the global community respects, conserves, and sustainably manages our precious aquatic habitats, wildlife, and natural resources. We strive to achieve this goal through our 3 charities: Merlin's Magic Wand, the SEA LIFE Trust, and the WILDLIFE Conservation Fund. So, if you are vibrant and passionate about delivering an amazing service within a great company and in a team who loves what we do – then we want to hear from you!

Merlin Entertainments strongly encourages application from all background, including people of Aboriginal and/or Torres Strait Islander decent.

Pay Range

Competitive