Regional Integrated Marketing Lead, APAC

Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

Team Overview:

• Sitting in the global Integrated Marketing organization, this team’s core focus is to drive strategic alignment and planning across regions, ensuring global marketing priorities are translated into actionable regional strategies and frameworks. By strengthening collaboration between global marketing strategy and regional field activation, the team enables regions and MUs to more easily adopt and execute global initiatives in ways that resonate locally.
• The result is a more connected and consistent customer journey — from global campaign engines through to local field engagement — creating a unified experience across all touchpoints.

The Role:

This role is responsible for translating global marketing strategy into scalable, high‑impact APAC execution. Acting as a strategic bridge between global and regional teams, the role ensures marketing operates as a unified, customer‑centric engine—balancing standardization with regional relevance to drive growth, efficiency, and alignment across the Japan, ANZ, SEA & Korea Market Units.

Primary Responsibilities:

• Translate global marketing priorities, strategies, and frameworks into cohesive, actionable regional plans, ensuring alignment across solutions and into specific APAC MUs.
• Drive an integrated end‑to‑end customer journey by aligning digital and field marketing motions through experience mapping, eliminating fragmented or disconnected execution.
• Define and govern what should be standardized globally versus localized regionally, simplifying processes while maintaining regional relevance, regulatory compliance, and market nuance.
• Shape customer coverage models, Market Unit tiering, and investment focus to align marketing effort with priority segments and enable efficient regional scale.
• Establish and continuously optimize consistent planning, performance management, and governance cadences to enable transparent decision‑making and cross‑regional accountability.
• Ensure local marketing execution adheres to agreed Ideal Customer Profiles (ICPs), data standards, and tagging frameworks so activities integrate seamlessly into global demand generation and nurture engines.
• Serve as a strategic partner to global marketing, regional leadership, field marketing, and partner teams, driving clarity, alignment, and reduced friction from global strategy through regional execution.
• Identify, codify, and scale successful regional approaches, best practices, and execution models across the broader marketing organization.
• Partner with Integrated Marketing leadership to evolve processes, frameworks, and ways of working based on market insights, performance data, and external best practices.

Experience and Skillset:

• 5+ years of B2B technology marketing experience, with a strong focus on digital channels and/or field execution.
• Proven expertise orchestrating cross-functional teams in complex, matrixed organizations.
• Hands-on experience with digital demand generation strategies across multiple channels.
• Strong analytical mindset with the ability to use performance data to refine marketing strategies.
• Excellent communication, collaboration, and project management skills; fluency in English (spoken and written) is required.
• Data-driven mindset with ability to measure and articulate marketing impact.
• Self-starter with a passion for innovation and ecosystem collaboration.
• Strong written and verbal communication skills, with the ability to translate strategy into clear action.
• High adaptability, proactive problem-solving skills, and the ability to thrive in fast-paced environments.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 447230 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid