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Merlin • Greater London-London, SE1 9AX, UK

Senior Global Brand Activation Manager

Employment type:  Full time
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Job Description

What you'll bring to the team

Senior Global Brand Activation Manager

Location: London, Arbor

Hours: 37.5 hours per week

Contract Type: Permanent, salaried

We are looking for a creative and commercially minded Senior Global Brand Activation Manager to shape and deliver impactful brand activations across a portfolio of global consumer brands.

Working within a central Brand Activation Centre of Excellence, you will play a key role in bringing brand strategies to life through compelling storytelling, scalable activation toolkits, and world-class guest experiences.

You will collaborate with global and local teams, agencies, and partners to develop and execute activation programmes that elevate brand equity, drive engagement, and support commercial growth. From event launches to partnership activations, you will ensure consistency and excellence across all brand touchpoints.

Qualifications & Experience

  • 3–5+ years’ experience in brand management, marketing project management, or brand partnerships
  • Experience working with global stakeholders, agencies, and cross-functional teams
  • Background in entertainment, leisure, hospitality, experiential marketing, or consumer brands (preferred)

Benefits

  • A competitive annual salary
  • 33 days holiday (including bank holidays)
  • ‘Enjoy the Ride’ Merlin Annual Passes - 6 in total per year, 1 for you, plus 5 to gift to loved ones!
  • Merlin Magic Pass - 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world rising to 40 after a year’s service
  • Company bonus
  • Private pension scheme
  • 40% discount online off LEGO
  • 25% discount in our on-site retail shops and restaurants
  • Ongoing training and development opportunities
  • Plus, many more…

Pay Range

Competitive

Apply now

Company benefits

Annual bonus
Buy or sell annual leave
Charity donation scheme
Cycle to work scheme
Employee assistance programme
Employee discounts – 40% LEGO Discount
Enhanced pension match/contribution
Eye Care Support
Family health insurance
Health insurance
Theme park discounts
Lunch and learns
In house training
Further education support
Open to part time work for some roles

Working at Merlin

Company employees:

22,000

Gender diversity (m:f):

52:48

Hiring in countries

Australia

Canada

Denmark

Germany

Italy

Netherlands

United Kingdom

United States

Office Locations

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