
Senior Global Brand Activation Manager
Job Description
What you'll bring to the team
Senior Global Brand Activation Manager
Location: London, Arbor
Hours: 37.5 hours per week
Contract Type: Permanent, salaried
We are looking for a creative and commercially minded Senior Global Brand Activation Manager to shape and deliver impactful brand activations across a portfolio of global consumer brands.
Working within a central Brand Activation Centre of Excellence, you will play a key role in bringing brand strategies to life through compelling storytelling, scalable activation toolkits, and world-class guest experiences.
You will collaborate with global and local teams, agencies, and partners to develop and execute activation programmes that elevate brand equity, drive engagement, and support commercial growth. From event launches to partnership activations, you will ensure consistency and excellence across all brand touchpoints.
Qualifications & Experience
- 3–5+ years’ experience in brand management, marketing project management, or brand partnerships
- Experience working with global stakeholders, agencies, and cross-functional teams
- Background in entertainment, leisure, hospitality, experiential marketing, or consumer brands (preferred)
Benefits
- A competitive annual salary
- 33 days holiday (including bank holidays)
- ‘Enjoy the Ride’ Merlin Annual Passes - 6 in total per year, 1 for you, plus 5 to gift to loved ones!
- Merlin Magic Pass - 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world rising to 40 after a year’s service
- Company bonus
- Private pension scheme
- 40% discount online off LEGO
- 25% discount in our on-site retail shops and restaurants
- Ongoing training and development opportunities
- Plus, many more…
Pay Range
Competitive
Company benefits
Working at Merlin
Company employees:
Gender diversity (m:f):
Hiring in countries
Australia
Canada
Denmark
Germany
Italy
Netherlands
United Kingdom
United States
Office Locations
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