Global Brand Activation Manager

Job Description

What you'll bring to the team

Global Brand Activation Manager

Location: London, Arbor

Hours: 37.5 hours per week

Contract Type: Permanent, salaried

We’re looking for a creative and collaborative Global Brand Activation Manager to help bring our global brands to life through impactful, real-world experiences.

Working as part of the Global Brand Team, you will support the development and delivery of high-quality brand activation toolkits, campaigns, and launches that drive guest engagement and commercial performance. You’ll play a key role in translating brand strategy into compelling, scalable experiences across markets.

You’ll partner with global and local teams, agencies, and stakeholders to ensure activations are delivered consistently and effectively—acting as the thread that connects brand strategy, audience messaging, and execution.

Qualifications & Experience

• 1–3 years’ experience in brand marketing, activation, experiential, events, partnerships, or campaign delivery
• Comfortable managing multiple stakeholders, including global teams and external agencies
• Understanding of consumer insight and creative execution
• Background in entertainment, leisure, hospitality, or experience-led industries is beneficial

Benefits

• A competitive annual salary
• 33 days holiday (including bank holidays)
• ‘Enjoy the Ride’ Merlin Annual Passes - 6 in total per year, 1 for you, plus 5 to gift to loved ones!
• Merlin Magic Pass - 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world rising to 40 after a year’s service
• Company bonus
• Private pension scheme
• 40% discount online off LEGO
• 25% discount in our on-site retail shops and restaurants
• Ongoing training and development opportunities
• Plus, many more…

Pay Range

Competitive