冠军宠物-Online Trade Marketing Manager

Job Description:

For Champion Petfoods EC all-channel Trade marketing management

1) Lead cross function team (sales/ MKT/Supply Chain/Finance) to enable key business cycles

• Coordinate sales team business plan and review, set key KPI and checking trace
• Bridge MKT and sales team to facilitate an integrated business campaign on channels.
• Coordinate with finance team to manager an efficient value chain by channels

2) Channel portfolio matrix and priorities setting with key MKT and sales Pillars

• leverage MKT strategy and channel strategy to develop channelized portfolio matrix
• Coordinate NPD launch plan and performance tracking

3) Promotion mechanism design and performance tracking to improve promotion efficiency and effectiveness

• Design promotion price guidance and execution tracking
• GWP design and management

4) Sample management

• Sample FCST and allocation
• Sample mechanism design and ROI check

5) ANP management

6) Perfect store (Offline/Online)

Requirements:

• At least 8 years' experience
• EC Trade Marketing experience is fundamental.
• EC sales experience is a plus
• Strong communication and manage complexity ability
• Basic financial knowledge and experience in target allocation, budget management, contract and rebate management
• Fluent oral English is must