Join Royal Canin (Mars) in Melbourne, Victoria as a Perfect Digital Store Manager. In this full-time, newly created role, you will lead our digital shelf strategy, enhance online shopping experiences across key pet specialty retail partners, and drive eCommerce growth.
Requirements
A degree in Marketing, Commerce, Business, Digital Commerce, Economics or a related discipline.
Approximately 5+ years of experience in eCommerce, digital shelf, digital insights or related commercial roles.
Experience within FMCG, retail or a consumer goods environment.
Strong analytical capability and excellent stakeholder management skills.
Skills & Responsibilities
Digital Shelf Management: Establish standards, KPIs, governance processes, and scorecards to optimize product discoverability and content across retailer websites.
Data Analytics: Monitor digital shelf performance and translate data insights into actionable recommendations to drive growth.
Stakeholder Engagement: Partner with key retail customers and internal teams to improve online execution and shopper conversion.
Capability Building: Create training, playbooks, and best-practice sharing to build digital capability across the business.
Potential transition routes: People from Digital Marketing Manager or eCommerce Specialist roles may bring strong digital analytics and stakeholder management skills, alongside meeting the required commercial experience in FMCG or retail.
Job description
Job Description:
Mars is a family-owned business that has been making products for people and their pets for more than 100 years. We’re behind some of the best loved brands in the world including MARS®, SNICKERS®, EXTRA®, ECLIPSE®, PEDIGREE®, WHISKAS®, DOLMIO®, BEN’S ORIGINAL ® MASTERFOODS ® and ROYAL CANIN® ORIJEN® ACANA® we are dedicated to making a positive impact on people and the planet.
Join us in building a sustainable future where people, communities, and the planet can truly thrive.
Role Title: Perfect Digital Store Manager Location: Melbourne, Victoria Hours & Arrangement: Full-time Reporting to: Pet Specialty Retail Customer Marketing Lead
About the Role
At Royal Canin, we're dedicated to creating a better world for pets through science-based nutrition. As our eCommerce channels continue to grow, we're looking for a highly collaborative and data-driven Perfect Digital Store Manager to lead our digital shelf strategy and elevate the online shopping experience across our key pet specialty retail partners
This is a newly created role where you'll own and drive Royal Canin ANZ's Perfect Digital Store (PDS) agenda, ensuring our products are discoverable, engaging and conversion-focused across online retail platforms. Working closely with internal stakeholders and key retail partners, you'll help shape digital shelf excellence and unlock growth opportunities for both our business and our customers.
What will you do?
Lead the Perfect Digital Store strategy, framework and annual roadmap across ANZ.
Establish digital shelf standards, performance KPIs, governance processes and scorecards.
Drive best-in-class product content, digital assets, product attributes and content syndication across retailer websites.
Monitor digital shelf performance and translating insights into actionable recommendations that drive growth.
Manage reporting, analytics and performance dashboards for local, regional and global stakeholders.
Partner with key retail customers to improve online execution and support Joint Business Planning initiatives.
Collaborate with internal teams to improve shopper conversion and maximise retail media effectiveness.
Build digital capability across the business through training, playbooks and best-practice sharing
What will you bring?
You are passionate about eCommerce and understand what it takes to create an exceptional digital shopping experience. You're equally comfortable analysing performance data, influencing senior stakeholders and working directly with retail partners to achieve commercial outcomes.
A degree in Marketing, Commerce, Business, Digital Commerce, Economics or a related discipline.
Approx 5+ years' experience in eCommerce, digital shelf, digital insights or related commercial roles.
Experience within FMCG, retail or a consumer goods environment.
Strong analytical capability with the ability to translate insights into business actions.
Knowledge of digital shelf management, eCommerce analytics, customer marketing and retail media.
Excellent stakeholder management skills and the ability to influence across functions and external partners.
Why you’ll love working for Mars and Royal Canin:
At Royal Canin, you'll join a purpose-led business that puts pets at the centre of everything we do. You'll have the opportunity to shape a high-impact capability, work across a broad stakeholder network and contribute to the growth of one of the world's most trusted pet nutrition brands.
