Drive the consumer insights agenda as a Manager of Consumer Insights – Fruity Candy, North America for our Fruity Confections portfolio. This full-time role is based in USA-Illinois-Chicago | United States of America (or US locations) with a salary range of USD 119,040.00 - USD 163,680.00. You will partner cross-functionally to shape brand strategy and consumer-led business decisions.
Requirements
Bachelor's degree in Marketing, Business, Consumer Insights, Psychology, Statistics, Economics, or a related field required; advanced degree is a plus.
5+ years of progressive experience in Consumer Insights, Market Research, Marketing, Strategy, or a related discipline, preferably within CPG/FMCG.
Demonstrated experience owning insights for a brand or portfolio and using custom qualitative and quantitative research.
Experience analyzing syndicated data, managing external research agencies, and influencing cross-functional stakeholders.
Skills & Responsibilities
Consumer Research: Design and execute custom qualitative and quantitative research approaches to answer critical business questions and uncover unmet needs.
Data Synthesis: Integrate syndicated data, shopper insights, and cultural trends into actionable business strategies and recommendations.
Cross-Functional Partnership: Collaborate with Marketing, Sales, R&D, and Innovation teams to embed consumer insights into key business decisions.
Strategic Influence: Transform complex information into compelling presentations that shape brand, portfolio, and innovation strategies.
Potential transition routes: People from Senior Market Research Analyst or Brand Manager roles may bring strong analytical and strategic marketing skills, alongside meeting the required CPG industry experience.
Job description
Job Description:
About the Role
We are seeking an experienced and strategic Manager of Consumer Insights – Fruity Candy, North America to lead the consumer and human intelligence agenda for the Fruity Confections portion of our portfolio. This role will be a critical thought partner to the North America and Global Fruity Candy teams, helping shape business strategy, identify growth opportunities and ensure the consumer remains at the center of key business decisions.
The Manager will bring a deep understanding of consumers, categories, brands and the broader cultural and marketplace landscape to translate human insights into meaningful business action. This individual will work cross-functionally across Marketing, Sales, R&D, Innovation, Strategy and other cross-functional teams to identify opportunities, solve complex business challenges, and influence decisions that drive sustainable growth.
The ideal candidate is a strategic insights leader and business partner—not simply a research expert. They are naturally curious, enterprise minded, comfortable navigating ambiguity and able to seamlessly synthesize data and research to form a compelling point of view and clear business recommendation
What will be your key responsibilities?
Drive the Consumer Insights Agenda: Deliver a focused Consumer Insights agenda that addresses the most critical business priorities and strengthens decision-making across the North America Fruity Candy portfolio.
Build Deep Consumer & Category Understanding: Establish a differentiated point of view on Fruity Candy consumers, shoppers, occasions, behaviors, cultural trends and the competitive landscape to identify opportunities that fuel brand and portfolio growth.
Bring the Consumer Point of View: Ensure the consumer perspective meaningfully influences business decisions by connecting Global and North America learning to relevant opportunities and challenges in the market.
Identify Growth Opportunities: Uncover and size consumer-led growth opportunities by identifying unmet needs, emerging behaviors, evolving occasions and whitespace across the category and portfolio.
Shape Brand & Business Strategy: Influence brand, innovation, portfolio, communications, and business strategies with consumer-led recommendations that strengthen relevance, differentiation and growth.
Drive Proactive, Consumer-Led Decisions: Provide a clear point of view on what is happening in the consumer and marketplace, why it matters and what the business should do next—helping teams anticipate and respond to changing consumer needs and market dynamics.
Lead Integrated Learning & Research: Deliver high-impact learning that answers critical business questions and provides the evidence and insights needed to make confident, consumer-led decisions.
Synthesize Data into Business Impact: Connect consumer, shopper, category, behavioral, cultural, and marketplace data to generate actionable insights that diagnose business performance and reveal opportunities for growth.
Build Strong Cross-Functional Partnerships: Establish trusted partnerships across Marketing, Sales, Innovation, R&D, Strategy, Finance and Global teams that enable stronger collaboration and more consumer-led business decisions.
Communicate Insights with Impact: Transform complex information into clear, compelling points of view and recommendations that influence stakeholders and drive action.
Drive Insight Activation: Ensure consumer insights translate into tangible business impact by embedding learning into brand strategies, business plans, innovation and key decisions
Skills and Experience
1. Education & Professional Qualification
Bachelor’s degree in Marketing, Business, Consumer Insights, Psychology, Statistics, Economics, or a related field required.
Advanced degree in a related field is a plus.
5+ years of progressive experience in Consumer Insights, Market Research, Marketing, Strategy, or a related discipline, preferably within CPG/FMCG.
2. Knowledge/Experience
Demonstrated experience owning Insights for a brand, category, portfolio or significant business area and serving as a strategic business partner.
Strong experience with both custom qualitative and quantitative research, including the ability to develop research approaches based on business objectives.
Proven ability to analyze and synthesize syndicated data, consumer research, shopper insights, secondary research and marketplace information.
Experience translating data and research into clear business implications, strategic recommendations and measurable actions.
Experience partnering with cross-functional teams and influencing stakeholders at multiple levels of an organization.
Experience managing external research agencies and budgets.
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The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.
The pay range shown is applicable to all US locations listed within the job posting:USD 119,040.00 - USD 163,680.00
