Join our team in Shanghai as a Consumer Market Insight Manager on a full-time basis. You will lead consumer and market research, uncover growth opportunities, and partner with data teams to drive decision-making and innovation.
Requirements
5+ years of experience in CMI, Consumer Research, Analytics, Strategy, or related functions.
Experience in FMCG, Consumer Health, Retail, or Mom-Baby industries preferred.
Strong ability to influence business decisions and senior stakeholders.
No specific degree requirement stated in the posting.
Skills & Responsibilities
Data analytics and insight generation: Drive consumer, customer, and market research to uncover growth opportunities and monitor market dynamics.
Strategic thinking: Partner with CRM, Digital, and Data teams to support segmentation, journey mapping, and loyalty insights.
Storytelling and executive communication: Lead concept, communication, and consumer validation studies to accelerate innovation and business decisions.
Consumer centricity: Champion consumer-centric thinking across the organization by introducing new methodologies and AI-enabled approaches.
Potential transition routes: People from Market Research Analyst or Consumer Insights Strategist roles may bring analytical and research skills, alongside meeting general strategy requirements.
Job description
Job Description:
Key Responsibilities
Drive Consumer & Market Understanding
• Lead consumer, customer and market research to uncover growth opportunities.
• Monitor market dynamics, competitors and emerging pet owner trends.
Enable Data-Driven Growth
• Partner with CRM, Digital and Data teams to leverage first-party data.
• Support segmentation, journey mapping, engagement and loyalty insights.
Accelerate Innovation & Decisions
• Support innovation pipeline through insight-led opportunity identification.
• Lead concept, communication and consumer validation studies.
Build Insight Capability
• Champion consumer-centric thinking across the organization.
• Bring new methodologies, tools and AI-enabled approaches to insights.
What Are We Looking For?
Experience
• 5+ years in CMI, Consumer Research, Analytics, Strategy or related functions.
• FMCG, Consumer Health, Retail, Mom-Baby industry experience preferred.
• Strong ability to influence business decisions and senior stakeholders.
Capabilities
• Strategic thinking and business acumen
• Consumer centricity and curiosity
• Data analytics and insight generation
• Storytelling and executive communication
• Collaboration, learning agility and growth mindset
