Digital Demand Data Products Senior Lead

Job Description

Job Description:

Data Product Strategy & Ownership

• Define and own the Data Strategy, roadmap, and initiatives that enable Digital Demand Transformation (e.g., Data Spine, taxonomy, content/data governance, reporting frameworks).
• Translate transformation needs into clear data product requirements across omni-channel strategy development, consumer journey mapping, Paid, Earned, Shared and Owned (PESO) Media and Content, CRM, commerce, and performance measurement.
• Ensure the data strategy supports both foundational enablement and advanced practices like personalisation and near-time attribution.

Governance & Taxonomy

• Lead the development and rollout of data taxonomy, standards, and governance models to ensure consistency and interoperability across platforms.
• Establish processes to maintain data quality, accuracy, compliance, and integrity across global and regional teams.
• Partner with Legal, Compliance, and IT to ensure responsible data use and alignment with privacy regulations.

Activation & Enablement

• Collaborate with regional marketing and sales teams to embed data products into ways of working, ensuring they can be activated to drive PESO performance, commerce growth, and consumer engagement
• Partner with capability leads (Content, Channel, CRM, Consumer Care) to ensure data is powering optimisation and decision-making.
• Ensure data products are scalable, user-friendly, and meet the needs of both business and technical stakeholders.

Stakeholder Engagement & Delivery

• Act as the bridge between business and technology, working closely with Digital Technologies, Finance, and external partners (e.g.Publicis, tech providers) to deliver fit-for-purpose data solutions.
• Prioritise requests, manage trade-offs, and communicate product roadmaps and progress transparently to stakeholders.
• Drive benefits realisation by linking data initiatives to measurable outcomes (e.g., campaign effectiveness, consumer journey optimisation, ROI).

Continuous Improvement

• Monitor usage and adoption of data products, incorporating feedback into the roadmap for continuous improvement.
• Stay ahead of emerging data technologies, tools, and practices to ensure Mars’ Digital Demand data capabilities remain industry-leading.

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