Fractional Chief Marketing Officer

Job Description

About the Role

We are seeking an experienced Fractional Chief Marketing Officer to provide strategic marketing leadership during a period of maternity leave.

This role will work directly with our Co-CEOs and senior leadership team to guide our marketing strategy, evaluate current marketing effectiveness, and identify opportunities for improvement across the marketing function.

This position requires a commitment of one day per week (8 hours) and offers a flexible working arrangement, with occasional collaboration from our London Bridge office.

The ideal candidate will bring a proven track record in strategic marketing leadership from a B2B background, and have the agility to operate effectively in a fractional capacity.

The contract is scheduled to begin in early December 2025 for period of 9-12 months on a consultancy basis.

Key Responsibilities

Strategic Leadership (40%)

• Refine the overall marketing strategy for 2026 aligned with business objectives
• Provide strategic counsel to Co-CEOs on marketing initiatives and market positioning
• Identify new market opportunities and growth channels
• Oversee brand strategy and ensure consistent brand messaging

Marketing Audit & Optimisation (30%)

• Conduct comprehensive review of current marketing activities and performance
• Identify gaps, inefficiencies, and opportunities for improvement
• Develop recommendations for marketing process improvements

Team Guidance & Collaboration (20%)

• Provide mentorship and strategic direction to the marketing team - a team of 4 (Senior Marketing Exec (taking over some of responsibilities from the current Senior Marketing Manager, Marketing Executive, Digital Marketing Executive, Designer)

Performance & Reporting (10%)

• Monitor key marketing metrics and KPIs
• Provide monthly strategic reports to senior leadership

Skills, Knowledge and Expertise

Essential Requirements

• Strategic planning: Demonstrated ability to develop and execute comprehensive marketing strategies
• Leadership: Experience working with C-suite executives and board-level stakeholders
• Fractional experience: Previous experience in interim, fractional, or consultancy CMO roles preferred
• B2B marketing experience

At Instant Impact, everyone is welcome.

We are committed to maintaining and growing our diverse and dynamic team and the inclusive culture we have built. We encourage everyone to bring their authentic selves to work regardless of; age, sexuality, religion, disability, pronouns, neurodiversity, gender, ethnic group, or beliefs. Instant Impact is actively seeking to hire a diverse workforce so we can continue to celebrate inclusion and diversity in its full. Should you need any reasonable adjustments made to this application process, or need this job advert in different formatting, please do not hesitate to contact us.