Senior Marketing Analyst

Job Description

At Improbable, we build and scale ambitious AI and Web3 ventures shaping the next generation of the internet.

We’re hiring for a venture building a next-generation blockchain for real-time, large-scale applications, designed to overcome the speed and cost limitations of traditional blockchain infrastructure, the technology is fast, cost-efficient and fully EVM-compatible, enabling developers, creators and communities to build immersive products with greater ownership and interoperability.

About the Role:

We’re hiring a Marketing Analyst to turn data into one of the most powerful decision-making tools within the business.

It’s a high-impact role for someone who is marketing native, analytical, and excited by the pace and complexity of Web3. You’ll be working across a fast-moving ecosystem of builders, KOLs, protocols and products, helping turn fragmented data into clear insight and actionable strategy.

Key Responsibilities:

You’ll own the analytics that help shape marketing strategy, measure performance and uncover growth opportunities across the ecosystem.

• Analyse on-chain data to track protocol activity, user journey and real-time performance trends

• Create dashboards and live performance reporting that give marketing, BD and leadership teams a clear view of what matters

• Evaluate KOL, creator and content performance, identifying which partnerships and campaigns drive meaningful user growth, retention and volume

• Track builder journeys, from documentation and SDK engagement through to live deployment and usage

• Support business development with data-backed partner intelligence, shortlist creation and market analysis

• Measure the impact of events, launches and ecosystem activity on acquisition, engagement and more

• Own regular reporting across key business and marketing metrics, including wallet activity, volume, Total Value Locked (TVL) and more

• Monitor the competitive landscape and identify where the product and ecosystem have a competitive edge

Requirements

• Strong experience in data analytics ideally within Web3 (across DeFi or L1/L2 ecosystems)

• Strong SQL and Python capabilities for advanced analytics, forecasting, and predictive modelling

• Proficiency with data visualisation tools such as Looker, Tableau or Power BI

• Proficiency in social intelligence and sentiment analysis

• Experience tracking the link between marketing clicks, conversions, and deposit data using GTM (server-side) and GA4

Apply if you're inquisitive and like turning complex data into clear actionable insights.

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