1–2 days/week at home

4.5-day week

Core hours 10–4

Apply now

Job Description

Hey! We’re Huel and we’re pleased to meet you! 👋 We're going to start by talking about our exciting new US Copywriter position, but if you'd like the quick low down on us first including our growth story then just head to the bottom of this page!

The role

Here at huel, we are really proud of the brand and reputation and attribute a big part of our success and growth to our Marketing team as they play a pivotal role in building our global group of Hueligan’s! So, to help continue our US growth, we are seeking a creative and talented Copywriter to join our US marketing team.

Here is an insight in to your day to day:

  • Contribute to brainstorming and creative brief development; copywriters are a critical part of ideation and not just an arm of creative execution 🎨
  • Simplify the science of Huel, the product stories for each, in a consumer-friendly manner—inviting, compelling, never alienating or overly-complicated
  • Fashion breakthrough copy, infusing ideas with personality and creativity, contrasting and penetrating in a crowded digital landscape 💭
  • Conceive, influence, and execute DTC growth creative to elevate US business
  • Partner with creative resources internal and external to create compelling copy, engaging, and on-brand across channels (paid social, site, landing pages, CRM, printed pieces, etc) 💡
  • Support new product launches and omni-channel marketing campaigns through a marriage of messaging + audience, for the appropriate stage in the consumer journey
  • Partner with Copy and Design teams in the UK to concept and pitch global ideas, with a bias and a nudge for bold execution—be daring and let’s find the line together
  • Challenge and elevate the work of creatives and copywriters across the Huel landscape to create a better creative product and a superior customer experience
  • Re-craft, refine, and maintain localized brand voice and tone to be used across US assets 🖼️
  • Edit & proof work to ensure tone, style, and brand consistency are met across all content

Not yet convinced it's the role for you? Well, then you can click 👉HERE to read a more detailed job description and learn about the team!

What we're looking for in you

This role is best suited to a copywriting WIZARD 🧙. You will be Huel's go to in the creative hub and have an intimate understanding of our audience—needs, motivations, and aspirations. Communication is key for the role 🔑, you will also have strong ability to present complex ideas to mixed-level audiences (from execution teams to c-suite executives) 😎 Finally, you will have experience in DTC and/or subscription businesses with outstanding writing skills and the ability to write in a range of styles and perspectives 🖌🎨

What do we offer in return?

We have a high-performance culture which is balanced evenly with world-class well-being initiatives and benefits that are tastier than our Salted Caramel Black Edition (and trust us, that’s saying something!)

💸 A competitive salary range of $75,000-$80,000 per annum depending on your skills and experience
🕖 Flexible working - including up to 2 days per week at home
🌴 30 Paid Vacation Days PLUS Federal Holidays
🥤 Free Huel to keep you going

🏖️ 2 weeks a year to work remotely from anywhere! One week in the Summer and one week at Christmas

💰 401K Plan
🚕 Commuter Benefits
🙋 Paid Volunteering Days

🤰 Enhanced Family Leave

🐾 Dog friendly. The fluffier the better!
🏋️ Monthly gym membership contribution plus we will also give you your own nutrition plan!
🧠 Free 1-on-1 therapy provided by BetterHelp
🏥 Private Medical and Health insurance for you, including free life insurance
🎓 Huel Academy
🎉 Quarterly events to celebrate success - Have you heard about Huelchella?

So what next?

If this sounds like the right opportunity for you, then we’d love to hear from you! Click on apply to this job to send us your CV and cover letter and Ellie from our talent team will be in touch with you.

We are Hueligans

We're all made up of our Huel DNA, but what makes us unique is our individual differences. We've created a culture of belonging and we celebrate the diversity our Hueligans add to our teams. We encourage authenticity, different views, and new ideas to enable us to create products that our customers around the world enjoy and love. Read more about our culture here.

Company benefits

Open to part-time employees
Enhanced maternity leave – Up to 52 weeks with 16 weeks enhanced maternity pay
Enhanced paternity leave – 4 weeks enhanced paternity pay
Adoption leave – Up to 52 weeks with 16 weeks enhanced adoption pay
Work from anywhere scheme – 2 weeks per year
30 days annual leave + bank holidays
Pregnancy loss leave
Teambuilding days
4.5-day week
🏋️ Free on-site gym at HQ with complimentary classes, or gym membership contribution for other offices.
🧠 Free unlimited 1-on-1 therapy is provided by Self-Space.
🙋 Paid Volunteering Days
🐾 Dog-friendly offices. If you've seen Daddy Day Care the movie, that's basically HQ but for doggos!
Employees are largely happy with their working location freedom
Employees are very happy with the flexibility in the hours they work
Employees are very happy with the benefits their company offers
Work-life balance
Employees feel that they can find the perfect balance of life and work
Role modelling
Employees feel that flexible working is part of the culture
Employees feel they have complete autonomy over getting their work done

Working at Huel

Company employees


Gender diversity (male:female:non-binary)


Office locations

HQ - Tring Hertfordshire, London, Birmingham, New York, Germany

Funding levels


Hiring Countries

United Kingdom
United States

Awards & Achievements

Most flexible companies

Most flexible companies

Flexa100 2024
Consumer Goods

Consumer Goods

Industry awards 2023
Most flexible companies

Most flexible companies

Flexa100 2023

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