Senior Copywriter (12 Month FTC

Job Description

ABOUT US

tms unites technology, marketing, and sourcing to drive transformational change for the world’s leading brands. With 1,200+ employees across 26 countries, we offer an impressive range of solutions – from inspiration and innovation to category management and delivery.

Operating as a creative agency, a strategic consultancy, a sourcing business, and a technology provider, we engage with over 110 million customers every single day for our clients, including McDonald’s, T-Mobile, O2, Starbucks, and adidas.

Most importantly, we're a place where you can achieve great things, and be recognized as the best.

WHAT MATTERS THE MOST

Breakthrough, business-driving ideas come from extraordinary people with the freedom to be their most authentic selves at work. Authenticity and diversity are critical elements of our business. They can only be realized when we create access and equity for all. We foster a culture of inclusion and belonging and aspire to be ever-evolving.

tms is a place where brilliant people are better together. If you want your ideas to be heard and to contribute to a culture of inclusion and authenticity, bring us your voice! Visit us at tmsw.com.

WHY WE THINK YOU WILL LOVE THIS ROLE

This is an amazing opportunity for a trailblazing senior copy writer to join an exciting and growing creative team and make their own mark supporting and creating effective, customer first, award winning, tech savvy campaigns across our global and UK based clients.

There are many high-profile projects to play with.

1.You will be the lead on the McDonald’s Monopoly campaign; one of the agency’s, and the UK’s, biggest annual projects.

2. Alongside a senior art director, you will form the lead concept partnership on all other McDonald’s brand activations and digital sales promotions - Ideating big ownable brand ideas that stand out.

3.Other areas of focus where your skills will be needed from time to time are on McDonald’s Family projects and our portfolio clients: adidas, Danonino, Hilton, Samsung, and O2.

As a senior copywriter, the whole team will help you develop and stretch your capabilities.

You will work alongside, challenge and be challenged by talented individuals drawn from creative tech, digital design, and strategy. You will work closely with them to realise, sell in, and deliver your concepts.

The focus will be on digital activations but with the potential to build campaigns across multiple channels, from retail to social and experiential.

If you are interested in flexing your creative muscles to deliver compelling stories for high-profile projects and global clients, then this is the role for you, and would love to hear from you.

WHAT YOU WILL BRING TO THE ORGANIZATION

Ideally as part of an established creative duo, you are a master in generating ideas that inspire, delight and creates behaviour change on a mass scale. As a Senior copywriter, you are equally gifted in converting the ideas into inspirational and actionable story telling.

Digging deeper on the details

Creative Briefs

• You’ll be an expert at listening to and interrogating briefs, able to identify gaps and reject briefs as necessary. Occasionally you will be asked to work with Strategy or Client Services to create briefs.
• You are confident in questioning briefings (client or agency) in order to ensure the potential of an opportunity is both spotted and maximised.
• You will have proven ability of stretching a brief into campaigns beyond their initial parameters.
• Ability to estimate work effort against the brief

Idea Generation

• Your experience allows you to generate campaigns that have the potential to change behaviour at mass scale. The ambition is to create ideas that can spark movements.
• You will generate insight-driven, behaviour-changing, brand-building ideas that span traditional and new media channels.
• Your concepts may span from platform ideas through to tactical ones (eg. Digital and social media).
• You will demonstrate an appetite to seek new technology and data driven ideas.
• You will see the potential of a brief and develop ideas beyond its parameters.
• Play an active role in brainstorming and idea generation.

Craft skills

• You write clear, succinct, persuasive copy.
• You are skilled in switching tone of voice.

• Tasks include writing for brand campaigns, digital sales promotions, packaging, social media, tool kits, digital retail, email and website copy,
• You will write competently in accordance to clients’ tone of voice, brand positioning and channel appropriateness.
• You will generate short form copy i.e. headlines for campaigns and tweets as well as long form copy (from an ad to an app to an email).
• Occasionally you will write copy/ set art direction for agency communications e.g. credentials, case studies, news items, our social channels, award entries and internal material.
• As a senior copywriter, you will be asked to assist or oversee copy/ work by junior teams.

• Establishing campaign tone of voice.

• Work collaboratively with digital colleagues to establish digital messaging, hierarchy and tone of communication.
• Understands and follows brand guidelines

Client Relationships

• You are a coherent and inspirational presenter, who is great at selling ideas clearly and confidently.
• Over time you will develop relationships with selected clients.
• You have the potential to navigate through inter-agency creative processes, whether it’s platform idea development or extending your concepts into new executions and channels.
• You contribute intelligently at client meetings.

Developing your talent

• Cascades high performance behaviour, openly demonstrating a desire to be the best that you can be. Requests and gives feedback regularly.
• Uses training and other development programmes to enhance the knowledge and skills of others in the team.
• Creates a strong sense of team and collaboration to empower colleagues to be the best they can be and grow their skills and careers.

Team Collaboration (internal & external)

• As well as working as a creative team, you will work as a true partner with other departments across the business, such as digital, Strategy, Client Services, Creative Technologists, Designers and Developers.
• You will have a strong understanding of how digital and creative work in tandem and be able to use these skills to further build internal relationships, allowing the best ideas to fulfil their potential.
• Get to know, understand, live and breathe our values: 1. Do what’s right – 2. Respect and value all – 3. Elevate customers and people – 4. Think big together

Agency Focus

• Demonstrates an interest in agency-wide projects outside the creative department.

SKILLS AND EXPERIENCE WE WOULD LIKE YOU TO HAVE

• A minimum of 5 years in the industry with at least 3 years’ experience as part of a mid-weight/ senior team.

• Ideally, your campaigns will have been recognised, awarded or featured.
• Strong integrated agency experience.
• Strong digital innovator, able to expand on traditional briefs and challenge the status quo.
• ‘Ideas first’ mentality.
• Our ideal candidate will have experience of working on digital campaigns and delivering campaigns that connect with young adults, kids, parents and families.
• Experience and understanding of how to deliver comms in our modern omni-channel world, both physical and digital.
• A desire to push and be pushed to create outstanding work each and every day.
• Ideally, your portfolio should contain examples of successful digital, retail, social and experiential campaigns for well-known brands. QSR experience would be interesting but not essential.

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