Assistant Product Marketing Manager

Job Description

Hey! We're Huel, and we're pleased to meet you 👋

Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.

We invite you to read the advert below for our new Assistant Product Marketing Manager position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!

The role

We’re growing our Brand & Product Marketing team, and we’re on the hunt for an Assistant Product Marketing Manager who lives and breathes product!

If you're all about crafting standout product strategies, love getting into the nitty-gritty of NPD launches, and are ready to make a real impact, this one’s for you.

As our new Assistant Product Marketing Manager at Huel, you’ll take the reins on shaping, launching, and fine-tuning strategies for some of our hero product ranges - all with the goal of boosting Huel’s brand love and product obsession around the world.

This is a super collaborative role, where you’ll be working hand-in-hand with teams across the business to make sure everything we put out feels 100% Huel: smart, seamless, and customer-first. Your work will drive loyalty, grow our global reach, and help keep Huel at the top of its game.

Here’s what your day-to-day could look like…

• Product owner of selected categories within Huel’s product portfolio and support the Product Marketing Manager with additional core category management.
• Lead the go-to-market strategy for new product launches amongst the wider Marketing team - outline clear briefs and rationale for launches, determine product positioning, key messaging, and align multi-channel marketing approach.
• Close collaboration with the NPD and Project Management teams to define the product roadmap, ensuring it is aligned with customer demands and market opportunities.
• Regularly present NPD/EPD projects to the Senior Leadership Team
• Analyse product data to spot issues and opportunities to make improvements
• Conduct market research and competitive analysis to identify trends, customer needs, and market opportunities, feeding insights into the product development process.
• Consistent communication and collaboration with a wide range of teams. Including our NPD, Finance, and Technical teams.

What we're looking for in you

This role will best suit someone with around 2–3 years of experience in brand or product marketing, ideally in the nutrition, wellness, or FMCG world. You'll know what it takes to build and grow loved products.

• You’re obsessed with great products – from the first spark of an idea to perfecting the messaging, packaging, pricing, and positioning. You get a buzz from seeing it all come to life.
• A strong multitasker who thrives on juggling multiple projects and smashing deadlines in a fast-moving, ever-evolving environment.
• A natural communicator and collaborator – you build great relationships across the board, from teammates to top-level stakeholders.
• You’ve got a sharp analytical mind – you know how to sift through the data, spot what matters, and turn insights into smart decisions.
• Huel fan? Even better. Passion for our mission, products, and nutrition or sustainability in general is a huge plus.

And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!

What do we offer in return?

We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards. That's why we've created a world-class perks and benefits program designed to support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they're making!

🕖 Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.

🌴 30 days annual leave PLUS bank holidays

🥤 Free Huel to keep you going

🏖️ 2 weeks a year to work remotely from anywhere! One week in the Summer and one week at Christmas

🐾 Dog friendly

🙋 Paid Volunteering Days

🏋️ Free on-site gym with free classes, and we will give you your own nutrition plan

🧘 Free on-site wellness area offering infrared saunas and an ice bath🧘

🧠 Free 1-on-1 therapy provided by Self-Space.

🏥 Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary

⚡ Electric Car Scheme with onsite charging

🚴Cycle to Work Scheme

🤰 Enhanced Family Leave

👪 Workplace Nursery Scheme

🎓 Huel Academy

💸 Paid Employee Referral Scheme

🎉 Biannual events to celebrate success - Have you heard about Huelchella?

We are Hueligans

We know that diversity isn't just important; it’s essential, and it makes us stronger. We're all about embracing our differences, celebrating what makes us unique, and bringing together Hueligans from all walks of life.

Whilst we all share the 7 values of Huel, it’s our individual differences that truly enhance our culture of belonging. We seek out Hueligans from around the world, encouraging authenticity, diverse views, and fresh ideas to create products that our global customers love.

Meet our teams here.