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HEINEKEN UK

Licensee Attraction Manager

Salary:  £30,000 per annum
8.8

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Job Description

Licensee Attraction Manager

Function: Star Pubs

Location: Edinburgh – hybrid working with 3 days onsite.

Salary: c. £30,000 per annum (dependant on experience) & benefits listed below!

Contract: 12-month Fixed Term Contract

Closing Date: 28th January 2026.

Please note: We may close vacancies early where we receive a high number of applications, so don’t delay!

HEINEKEN STAR PUBS

Star Pubs is part of HEINEKEN UK and has an estate of c.2,300 pubs. Our ambition is to bring out the best in the great British pub. We do this by attracting and retaining the best operators, investing to create great pubs at the heart of their communities and providing market-leading insight and support to our licensees.

Role purpose

The Licensee Attraction Team is responsible for attracting, engaging and securing the best self-employed pub operators for Star Pubs. As a Licensee Attraction Manager (LAM), you play a key role in building and maintaining a strong pipeline of high-quality operators for pub vacancies.

Key responsibilities

  • Create and deliver marketing campaigns for pub vacancies in partnership with the Attraction Marketing team
  • Write compelling adverts and implement targeted marketing plans
  • Screen and interview potential licensees, progressing suitable candidates to Business Development Managers
  • Build and maintain a talent bank of prospective operators
  • Develop a strong social media presence and organise recruitment events
  • Attend regional meetings and spend time in trade (travel required)

Skills needed

  • Confident communicator with strong interviewing skills.
  • Professional and engaging telephone manner
  • Experience presenting to medium and large audiences
  • Strong social media and networking capability
  • Effective relationship-building and stakeholder management skills
  • Highly organised, proactive and able to manage multiple vacancies
  • Willingness to learn and develop new skills
  • Passion for pubs, people and the hospitality industry

Why this role?

This is a highly visible and rewarding role for someone who enjoys recruitment, marketing and the pub industry. You’ll gain broad experience across recruitment, marketing and commercial operations, with the satisfaction of helping great operators build successful pub businesses.

Our Benefits


As part of the team, along with your competitive salary, you’ll also receive.

  • Discretionary Annual bonus
  • Company funded Private Medical Healthcare
  • Double matched pension (up to 10%)
  • 35 days holiday
  • A monthly case of our delicious ciders and beers! (low and no alcohol options available)
  • Comprehensive Opportunities to develop.


You’ll also get the opportunity to get involved with one of our colleague networks where groups of colleagues from all over the business work together to ensure we’re always working towards being a diverse and inclusive company.

Our ways of working

Our office sites operate a hybrid model. You’ll spend Tuesdays, Thursdays and one other day in the office and two days from home, although but you’re more than welcome to come and work from the office on those days too.

Company benefits

Some benefits may be based on employee contributions or may change depending on the role. Some of our benefits are also treated as a 'benefit-in-kind' for tax purposes – we're more than happy to share full details when you apply.

Enhanced pension match/contribution – we'll double match your contributions up to 10% of salary
Health insurance – we pay your annual premium (this is a taxable benefit that's not available to colleagues on negotiated terms) and you can also choose to cover your partner and/or your children at preferential rates
Life assurance – subject to policy terms
Company freebies – choose from our great selection of beers and ciders each month for free!
Annual bonus – depending on your role, you'll be aligned to a bonus or incentive scheme
Adoption leave
Carer’s leave
Charity donation scheme – make your donations go further through the UK's biggest payroll giving scheme
Critical Illness Insurance – comprehensive cover for you and your family which pays a tax-free lump sum if any of you fall ill, and your illness is covered
Cycle to work scheme
Dental coverage – Bupa Dental Insurance
Employee discounts
Enhanced maternity leave
Financial coaching – independent and confidential access to coaching
Gym membership – get fit at over 3,600 private and public clubs across the UK
Health assessment – get peace of mind with a health assessment
Shared parental leave
Technology Loan – choose the latest tech up to the value of £1,800 and spread the cost over 12 months
Travel insurance
Pregnancy loss leave
Family health insurance
Electric vehicle charging unit loan – spread the cost of installing a charging unit at your home
Restaurant discounts – make your money go further with discounts at over 10,000 restaurants
Coffee discounts – get discounts at thousands of coffee shops across the UK
Will writing – protect your loved ones' inheritance with a will

Working at HEINEKEN UK

Company employees:

2100

Hiring in countries

United Kingdom

Office Locations

We also offer some field-based or remote roles across the UK. We’ll always provide location information in our job descriptions, but feel free to speak to your hiring manager for more information.

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