Product Marketing Manager (B2C)

Job Description

📍 Location: London (E1)

🖥 Hybrid working as standard: 2 days a week in the office, the other 3 days remote (or office if you prefer)

Our mission:

• Two in five people in the UK rent their homes. Goodlord's mission? To provide them with the best renting experience in the world 🌎

• We started Goodlord because we wanted to make renting simple and transparent for everyone involved: the agent, the landlord, and the tenant. We knew Generation Rent would lead to more tenants, with higher digital expectations and we were confident we could provide a solution 🏠

• Like all scale-ups it’s been a bit of a rollercoaster journey, but we’re now stronger than ever, with around 3,000 letting agents using the platform, exciting and varied products and 350+ Goodlordians across the group supporting the mission! 💚

The Opportunity:

• Go-to-Market (GTM) Leadership – Lead the development and execution of end-to-end GTM strategies and product launches, shaping positioning, messaging, and content to drive engagement and adoption across new and existing audiences.

• Market & Competitor Insights – Turn market research and competitor analysis into actionable insights that uncover opportunities, refine customer personas, and guide business and product decisions.

• Product Influence & Collaboration – Act as the voice of the customer, embedding market and customer insights into product development and ensuring strong alignment between marketing, product, and business teams.

• Campaigns & Partnerships – Deliver impactful B2C marketing and partnership campaigns that amplify reach, drive uptake, and create joint value through strategic collaboration.

• Performance Tracking & Enablement – Measure success through clear marketing KPIs and equip teams with high-quality enablement resources to support effective execution and continuous improvement.

What we need from you:

• Demonstrable work experience in a Product Marketing role (this is a mid level role within our team)

• Experience working with partners, launching new services to an owned audience that will be fulfilled by a 3rd party / experience with affiliate marketing

• Experience in taking new products to market and running product launches

• Strong copywriting skills with proven experience of crafting messaging that turns emotional and functional benefits of the product into compelling reasons to buy products

• Excellent project and stakeholder management skills

• Experience in market analysis

What's in it for you:

• 🚀 Grow with Goodlord: your development is important to us, that’s why we are Great Place to Work - certified. Have a goal in mind? Share it with us and you can use your £1000 annual development fund to support it. We guarantee you’ll learn loads and develop both personally and professionally at Goodlord too!

• 💕 Your well-being matters: bi-weekly coaching with Sanctus to provide Goodlordians with a safe place to talk and support your mental health

• 🌴 25 days holiday (plus UK Bank holidays) plus 1 day per full holiday year up to 32 days: We believe regular breaks are essential for well-being and we encourage (some may say expect!) all Goodlordians to take full advantage of their annual leave entitlement.

• 🤗 Supporting your family: we offer Goodlordians of all genders a generous 3 months of fully-paid time off to look after their new arrivals

What’s next?

If you’re ready to help us provide the best renting experience in the world, then click apply (2-3 minutes)!

A full job spec is available on request

Goodlord wants applicants from all backgrounds and walks of life, we are an equal opportunity employer committed to creating an inclusive environment. In fact one of our core values is Bring our whole selves to work which is really important to us. If there is anything you need to participate fully in the interview process we'd like to hear about that too, please just include it in your application. Come and join us!

** Please note, as we are regulated by the Financial Conduct Authority, all Goodlordians are required to pass a thorough referencing check via Experian before joining the team. We will only ask for references at the point of making an offer.

Regrettably we are not able to provide sponsorship for this role.

No agencies please - we have tried and trusted partners we would turn to should we require support.